Founded in 1990 and headquartered in Irvine, CA, MobilityWare is a leading mobile games company with over 300 million downloads across its award-winning app portfolio. Its flagship game, Solitaire, was released on the day the App Store opened, in 2008.
For MobiliyWare’s ad-funded game Solitaire, the most important metrics are around engagement: session-per-day, session length, games-per-session, and more. Besides retention and return rates, these engagement metrics are a good indicator of how enjoyable a game is for their users. They also directly correlate to MobilityWare’s advertising revenue. To optimize those key metrics and increase user engagement, MobilityWare frequently conducts product tests.
One of these experiments was to soft-launch a “daily challenge” feature as a multivariate test. The feature would offer a unique challenge for all players every day and MobilityWare forecasted that this would be a good mover for their engagement metrics. The main goal was to grow the metrics Games Dealt and Ad Impressions Per-Day, which are corollary. To analyze the test performance, MobilityWare relied on Flurry.