Targeting

Reach the right audience to increase downloads. Target using Yahoo data based on signals like user app engagement, demographics and behavior.

Easy to set up

Use the Yahoo Gemini self-serve tool to setup and manage campaign performance. Track installs and app activity with Flurry Analytics or one of our eight integrated partners like Kochava and Hasoffers.


Ben Clark
The Gemini Team has been invaluable as an iterative partner. They help us experiment with different ad styles, and they respond quickly to our product feedback. Our relationship has led to an increase in consistently high quality users through Yahoo sites. — Ben Clark, Director of Customer Acquisition, SeatGeek. Download SeatGeek Case Study
Sho Masuda
We've seen 2x better ROI for mobile app install ads compared to other paid channels, and we consider Tumblr and Yahoo among our top acquisition partners in helping us connect with our target audience. — Sho Masuda, VP of Growth, Poshmark. Download Poshmark Case Study
Eyal Grundstein
From their intuitive client dashboard to expert account team, Gemini has been crucial in helping GSN Games engage high-value users. — Eyal Grundstein, VP, User Acquisition, Mobile & Social, GSN.

Video App Install Ads

Yahoo is the market leader in mobile video ads. Video educates users and entices them to download and engage more than any other ad format. Consumers who download an app after watching a trailer are more qualified, using the apps 40% more often and 20% longer each and every time.



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