Best Practice · Last modified July 15, 2009
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When someone wants you to join them online, they may send you an invitation, responding to which might involve visiting a website, signing up for a service, receiving an SMS, digesting a calendar event, or installing an application.
What Problem Does This Solve?
The user receives an invitation from a friend or connection to join a site.
When to Use This Pattern
- Use when the experience is enhanced by having a network of connections.
- Use when growth of the service is dependent on friends of friends.
- Use when you want to supplement traditional user acquisition with user based referrals.
What's the Solution?
- The invitation should have personal messaging from the sender.
- The sender should be clearly identified to the recipient.
- The benefits of joining and participating should be clearly articulated to the recipient.
- A very clear Call to Action button or link should be available for the recipient to easily step right into the site to try it out.
Why Use This Pattern?
Having a formal invitation in place for your users to send to their friends allows you to combine a controlled marketing message from your site with a personal message from the user to their friend. This process also guarantees a consistent call-to-action for viral growth.