YOS Partners

Yahoo! has partnered with a range of companies to provide developers and publishers the support they need to successfully work with Yahoo! The partner services and technologies described below make it easier for you to integrate your application or service with the Yahoo! Application Platform and Yahoo! Social APIs.

Ad NetworksUpdates, Status and Profiles TechnologiesCloud HostingApp Marketing

Ad Networks

Yahoo! works with ad networks to make it easier for publishers and developers to monetize applications launched on the Yahoo! Application Platform.

AOL Advertising

AOL Advertising helps marketers engage audiences within 80+ original brands like Moviefone, AIM, MapQuest, AOL Living and AOL Music, then extends marketers' reach across Advertising.com's global network.


gWallet helps monetize games or applications through directly sourced brand offers in many different ad formats, including video. All of our offers are TRUSTe-certified, and we maintain 24/7 customer service. Getting started with gWallet is easy.

Offerpal Media

Offerpal Media is the leader in virtual currency monetization for online games, mobile apps, virtual worlds and social networks. The company’s turnkey payment platform gives consumers the opportunity to purchase virtual currency through online, mobile & prepaid card payment partners or earn virtual currency. Since its launch in 2007, Offerpal has issued more than 1 trillion virtual points to over 200 million consumers across 2,000 publishers.


SupersonicAds provides virtual currency monetization for online games, virtual worlds and social networks. The company's platform gives consumers the opportunity to earn virtual currency by completing targeted offers, watching video branded ads, and engaging with leading brands. SupersonicAds operates in over 200 countries in Europe, Asia and Latin America and is headquartered in London, UK.

Traffic Marketplace

Traffic Marketplace reaches more than 140MM unique users monthly and helps build brand awareness through 30 billion advertising impressions monthly. Their B2A (Business-to-Audience) online ad network delivers more than 20 million leads and customers a year.


ValueClick, Inc. (NASDAQ: VCLK) is one of the world's largest integrated online marketing companies, delivering scalable solutions for advertisers. ValueClick's helps advertisers acquire customers and helps publishers maximize revenue.

Updates, Status and Profiles Technologies

For publishers who want the benefits of integrating with Yahoo! but prefer to work with a partner, the following services offer the benefit of direct integration with Yahoo!. Whether you work with a partner or integrate directly, Yahoo! APIs help publishers increase user engagement and reach hundreds of millions of Yahoo! users.


Disqus is changing the way people think about discussion on the Web. Disqus Comments is a comment system and moderation tool for your site that adds next-gen community management and social web integrations to any site on any platform. Hundreds of thousands of sites, from small blogs to large publications, rely on Disqus Comments for community and conversation.


Reaching more than 250 million people each month, Gigya's innovative widget advertising network lets marketers engage consumers in social environments and enlist them as brand advocates. The company's Wildfire and Socialize products let publishers syndicate and track their content across more than 70 unique platforms, and integrate with popular social networks like Facebook and MySpace.


Janrain helps organizations succeed on the social web with its user management platform. Comprised of multiple products that can be used together or in concert, Janrain solutions build user engagement and brand awareness. Janrain Engage provides social login and social sharing to enable a user to login with an existing account on Yahoo, Facebook, Twitter, LinkedIn or 14 other networks, as well as share activities from the site to their social networks. Janrain Capture is a database in the cloud to collect, store and access social profile data. And Janrain Federate provides single sign-on functionality to extend a brand's online ecosystem.


Echo is a next-generation commenting system. Your users can share comments with their social networks, driving traffic back to your site. Echo also aggregates relevant reactions from social networks back to your respective pages. You can install Echo on Blogger, Wordpress, or any other website.


With the Meebo Bar, users can keep in touch with friends across dozens of IM platforms and share pages and page content directly via Yahoo! Updates. With over 100 million people sharing over 6 billion messages and 75 million links every month, Meebo is one of the Web's fastest growing social media companies.


Pluck combines everything large organizations need to provide their online visitors with a social experience, including: the most complete social media platform; the most powerful delivery and service infrastructure, supporting nearly 4 billion interactions per month; the richest made-for-Internet content platform; and the deepest bench of enterprise social media experts. Pluck offers rich and engaging social experiences, delivering measurable improvements in site traffic, consumer engagement and customer loyalty.


ShareThis makes it simple and easy to share any online content. The ShareThis button is currently being served on over 115,000 sites reaching over 178 million unique users per month (comScore June). ShareThis lets users to access their contacts and networks from anywhere and share content through email, Yahoo! Buzz, Facebook, MySpace, Digg, mobile SMS, without ever leaving the page.


Top publishers, media companies, celebrities and bloggers use SodaHead's customized poll widget to promote user engagement and get instant feedback on articles and stories. SodaHead replaces bulky and time-consuming poll software with advanced and easy-to-use polls available on the Internet for free.

Cloud Hosting

These partners offer scalable, reliable and flexible infrastructure web services to help developers meet their business needs and deliver applications to Yahoo! users more effectively.


Joyent is a provider of Infrastructure as a Service, a.k.a. Cloud Computing. Joyent delivers a more flexible and cost-effective alternative to buying and running your own IT infrastructure, while still providing all the security, cost stability, and enterprise-grade performance of a dedicated private data center. Joyent is especially proud of its support for emerging start-ups and individual developers through the company's Free Developer Programs for some of the world's largest application deployment platforms.

App Marketing

Advertising can help be an effective strategy to increase app installs and we are committed to providing developers of all sizes opportunities to promote their applications on Yahoo!


Yahoo! is working with AdReady to bring developers a low-cost, do-it-yourself way to reach Yahoo! users that is as easy to use, measure, and optimize as search advertising. Create your ads for free, choose your target customers, set your budget, and go. Start reaching new app users today!

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