Here are just a few simple examples how you can use YOS to your
- Use Yahoo! to connect potential users to
your service: Perhaps you have a Web site that sells DVDs
and you want your users to be able to let their friends know when they
have bought or recommended a movie. Using the Updates API, which is
part of Social Platform, you can create an activity update any time
your users write a movie review or buy a DVD. Yahoo! handles the user
permissions and privacy on your behalf. This update along with other
recent updates can be streamed to the user's friends. As they say,
word-of-mouth advertising is one of the more effective ways of
- Leverage Yahoo!'s built-in services to
your benefit: Perhaps you run a greeting card service.
Using the Social Directory API, which is part of Social Platform, your
users can access their contacts' birthdays (with their consent) and be
reminded when it's time to send a greeting card.
- Promote your application to the largest
online audience on the Internet: Perhaps you're an online
app developer looking for the largest distribution of your work.
Instead of spending time trying to build a Web presence, spread your
applications where the users are. Using the Applications Platform, you
can potentially reach millions of Yahoo! users across the world. No
other network comes close.
- Use Social Platform as a
social-network-in-a-box: With so many users already on the
Yahoo! network, there's no need to start from scratch. Tap into Yahoo!
social data and have access to user profile information, user
connections, user activity information, and address book data. The
information can be as granular as knowing the year a particular friend
graduated from college, or it can be as comprehensive as retrieving
the recent activities, profiles data, and photos of a person using