Dynamic Product Ads¶
Dynamic Product Ads (DPA) are feed-based ads that can be shown on a native Native & Search platform. Use DPAs as retargeting ads that scale to users who have visited your product websites.
- Relevance: Show products from your website to shoppers who have visited your website and viewed your products.
- Dynamic Creative: Use your catalog feed to automatically create native ads and save time.
- Scale: Rely on Oath’s massive reach to connect you to your target audience throughout the path to purchase.
The following topics describe how to work with DPAs.
|Integrate DPAs||Describes the steps to integrate DPAs, so your ad starts serving to users you are retargeting when a user visits anywhere Native & Search native ads are served.|
|Product Feed Operations||Product feed operations include creating, updating and deleting the product feed into Native & Search. The feed file formats are also described in this section.|
|Create Product Sets||Describes how to create DPA Product sets using any of the fields provided in the feed, either those that are required or optional.|
|DPA Dot Tag Instrumentation||
Describes how to track the product that the user has interacted with on your website, using event action parameters. The following third-party tag managers are also available, with guides that describe the steps required to set up and deploy Native & Search Dot tags:
|DPA Rules||Describes the DPA rules required once you implement a dot pixel tag, including POST and PUT calls.|
|DPA Templates||Describes DPA templates for using macros.|
|FAQs||Addresses most frequently asked questions regarding DPA usage.|
|Product Ads Performance Stats Cube||Describes the fields, types and attributes for this cube at all ad levels. Use this cube when querying for native ads campaign data.|