Oath Ad Platforms Native and Search is a service that provides qualifying developers with RESTful access to mobile search and native advertising results with a simple pricing scheme based on usage.
The service enables you to programmatically buy, manage and optimize mobile search and native advertising for campaigns across Oath’s mobile inventory.
As an Oath API developer or partner, you’ll be able to work with a set of RESTful objects to create, manage and retrieve advertiser data for your ads, ad groups and campaigns.
Introducing the Native & Search API¶
Gemini has now been rebranded as Oath Ad Platforms Native & Search. The new product brand represents Oath’s full suite of technology solutions for advertisers, agencies and publishers. The new brand (shown below with this logo) replaces BrightRoll, Gemini, ONE by AOL, and Yahoo for Publishers.
Oath Ad Platforms is connected to the consolidation work completed by the Oath product and engineering teams in September 2018.
Now a global brand, Oath Ad Platforms will be a visible part of the Oath family of brands in all Oath markets.
All previous references in this documentation suite to the Gemini API will now be designated as Oath Ad Platforms Native & Search API, or simply Native & Search API.
All endpoints (Resource URIs) will stay the same as in the v2 and v3 Gemini API, and not change. For example, this stays as is, even with the rebranding:
The Native & Search API lets you:
- read data for filtered lists of ads
- specify objects that you can use for targeting
- customize mobile search ads by using text variables
- retrieve ad extensions that are grouped by type for a specific parent
- query reporting at different entity levels and fetch reports in CSV format
- work with a sandbox environment to test campaigns you’ve created and managed
With the Native & Search API through Oath Ad Platforms, you are empowered with insightful data, brand safe content and advanced technologies.
To learn about tips and techniques for working with the Native & Search API, check out Best Practices. The best practices are grouped into categories that are intended to optimize and advance your efforts in working with the Native & Search API.
Most Frequently Asked Questions¶
The FAQs are grouped into multiple categories for easier navigation and retrieval of topic-specific information. You’ll find them in various sections dedicated to a particular topic.
To track the latest changes, updates and enhancements to the Native & Search API, you’ll want to read the What’s New section. The What’s New section is updated on a weekly cadence.
The Native & Search API Partner Support page provides you with a quick snapshot of recent and upcoming releases, and is focused on features supported by the API. You’ll also find a summary of supported functionality.
Partner Support includes product bulletins updated on a monthly cadence for Native & Search API partners, account managers and developers.