Check out these new features, enhancements and changes introduced in Oath Ad Platforms.
New: Paid Search Ad Changes and Search on Native Resources¶
- For API partners and developers, Verizon Media has selected Microsoft as our exclusive partner for Paid Search advertising. Separately, as one of the few top ad platforms that has access to consumer search queries, Verizon Media continues to leverage these intent signals in our machine learning algorithms and ad retargeting on non-SERP (Search Engine Results) placements. Refer to the new Matrix View for changes in acceptable channel behavior. Also, see the Search on Native Technical Note if you are new to Search on Native, or need a refresher on technical considerations, reporting, tracking, bidding and targeting.
Upcoming: New Native Features¶
- Verizon Media is currently developing powerful new Native features, including Touchpoints. With Touchpoints, users can interact with the parts of an ad they’re most interested in by tapping on interactive pins. Advertisers can use Touchpoints on Moments and Panoramic Moments ads to present a wider range of products or features in greater detail than they could have before. Touchpoints will be of interest to clothing retailers, automakers, lifestyle brands and other advertisers. Watch for more information in the coming weeks.
New: Documentation Hover Over Popup Term Definitions¶
- To view quick definitions of key Verizon Media advertising terms, you can now hover over the term and see a popup box that defines the term. Check out the Get Started page and the term campaign to see this in action.
New: State of Native Ebook for Download¶
With Native advertising making up nearly 60 percent of all digital display spending in 2018 – a 10 percent increase over the previous year – Verizon Media continues to innovate on different native features and formats to offer advertisers powerful new options.
For a deeper understanding of the power of Native, you can download The State of Native ebook, which addresses these important topics for Verizon Media advertisers:
- State of the industry
- Context is King
- Value beyond the click
- The next generation of native
Check out Redefining Native for the link to download the ebook.
[UI] New: Native Keyword Retargeting¶
- Verizon Media now provides you with a new feature capability for Native Keyword Retargeting (KRT) as an option, when you define your audience in the Native & Search UI. With this powerful feature capability, you now have the tools and capability to customize search intent targeting at the keyword level with match types and variants.
You can tap into Verizon Media’s access to consumer search queries as intent signals for ad retargeting. That means, you can find and retarget consumers many times after they perform a search across Verizon Media properties and partner sites.
Check out the Advertiser Guide documentation for details on how it works, along with workflow steps, FAQs and more resources.
[UI] New: Support for Subdomain Blocking¶
- Native & Search now provides “fan out” support for up to 3 domain levels. This means that if you block a domain, we will block the subdomains beneath your input, up to 3 levels. Exact matches to the input domain will always be honored, but fan out is still only supported up to 3 levels. Note that we do not support path blocking. For more details and explicit examples, see Use Site Blocking.
[UI] New: Ad Preview on Verizon Media Properties¶
- We’ve added support to preview your ad on Verizon Media Properties. Previewing your ad before it serves is a useful and important best practice for advertisers, ensuring that the look and feel of your ad is what you want on Verizon Media properties, either on desktop or mobile. By previewing your ad before it serves, you can review the ad for quality and landing page behavior as it appears on Verizon Media properties. For more details about how it works in the Native & Search UI, as well as on Mobile Web with the Oath Ad Platforms mobile app on Apple’s iPhone, see Preview Your Ad in the Advertiser Guide.
[Reminder]: Introducing Site Blocking For Brand Safety & Improved Performance¶
- We’ve introduced the capability to block sites in supply targeting, available in the Native & Search API, Bulk and UI. Note that Site Block Targeting is available for Native campaigns, and can only be set at the campaign level. Also, bid modifiers are not allowed for Site Block Targeting. Blocking sites is useful for ensuring the safety of your brand as well as improving the performance of your Native campaigns. For more details on how it works, see Bulk Fields. For an overview of how it works, check out How to Use Site Blocking.
[Reminder]: UI Support Added for Oath Interest Segments¶
- UI support for Oath Interest Segments has been added in Native & Search. For details, see the How to Use Interest Segments.
[Reminder]: Video Overview: New Supply Group Bid Insights Tool¶
- We’ve added a new video walkthrough in the Advertiser Guide to introduce Supply Group Bid Insights, a new tool in our Native & Search UI Insights feature suite. This short video includes a UI walkthrough of the tool and explains Bid Strength optimization in depth. Also see the Advertiser Guide for more information about key features, how it works, and FAQs.
[Reminder]: Make Bulk Edit Changes Directly in the UI¶
- You can now make bulk edits directly in the Native and Search UI across multiple campaigns. This is particularly useful for advertisers who are not using bulksheet uploads and downloads as their primary method to modify campaign settings. See the overview in bulk operations for more details about how it works.
[Reminder]: New Guide on How to Create & Manage Product Feed Operations¶
- If you’re working with Native Feed Ads for your product catalog, you’ll want to reference the new Product Feed Formats & Requirements guide, which is now available: Create & Manage Product Feed Operations.
Using Native & Search, you can create, update and delete product feeds.
A sample product feed spreadsheet in
.csv format is also provided for download and reference.
[Reminder]: New Account Insights to Optimize Campaign Performance Introduced¶
- Using the new Account Overview tab in the Native & Search UI dashboard, you can
- Troubleshoot performance across bids, budgets and ads.
- View quick snapshots of your campaign top movers, device performance, account dayparting and account location performance insights.
- Find rejected ads with a single click, ensuring that you stay on top of creatives that need alterations in order to serve successfully.
The new Account Overview tab enables you to surface everyday native optimization tasks in a few clicks, and to discover performance insights at a glance.
Check out How to Use Account Insights for more information on this new feature.
[Reminder]: New Tealium Tag Manager Introduced for Native Feed Ads¶
- If you already have an account with Tealium Tag Manager and are familiar the Tealium Tag Manager UI, you may want to take advantage of this tag manager to set up your Native & Search Dot tags for NFA. The steps are described in the Tealium Tag Manager Guide for Native & Search NFA Dot tags.
A Dot tag lets you capture events that are related to the products in your catalog.
[Reminder]: New Conversion Counting To Control & Optimize Your Campaigns¶
- Native & Search now provides you with a new campaign-level setting that allows you to control how you want a conversion to be counted for your campaigns. The feature is supported in Bulk and the UI, as well as in the Native & Search API. Check out Bulk Campaigns Fields in the UI. For an overview of how it works in the UI, see Conversion Counting.
[Reminder]: Dynamic Product Ads (DPA) Now Known as Native Feed Ads (NFA)¶
- Native Feed Ads (previously known as Dynamic Product Ads, or DPA) enable you to target customers with ads for specific products that those customers have already viewed. Your ads then appear on customers’ desktop, tablet or smartphone devices. For details on topics which describe how to work with NFAs, see Native Feed Ads.