Use Native & Search reporting for performance metrics that can be analyzed and segmented by various dimensions for tracking and campaign optimization.
Dimensions are typically the elements of the account setup, targeting attributes, and product specific features.
Note that the following list of data elements is not comprehensive.
|Campaign||Id, Name, Status, Start & End Date, Objective (also referred to as Goal in some reports), Budget, Budget Type, Source (Search or Native).|
|Ad Group||Id, Name, Start Date, End Date, Status,|
|Ad||Id, Name, Description, Landing URL, Display URL, Image URL, Status, Format, Title, Sponsored By.|
|Keyword||Id, Value, Bidded Match Type, Destination URL, Param1, Status, KW Landing URL.|
|Techno/Demo||Device, Geo (City, State, DMA, Country).|
|Ad Extensions||Ad Extension Type (Location, Call).|
|Product Ads||Product Group, Item, Product Category, Product Type, Brand.|