Glossary

guide terms

For a glossary of key Native & Search terms, definitions and concepts, explore the items described in the table below.

Glossary Type Description
Glossary of Native & Search Terms & Definitions An alphabetical listing of key Native & Search terms for advertisers.
Some Key Terms to Understand When You Get Started An abbreviated listing of Native & Search terms for advertisers who are getting started and creating their first campaigns and adgroups.
Oath Ad Glossary of Native & Search Terms & Definitions for Download A new Glossary of key Native & Search terms for advertisers which you can download and install on Mac OS X as a dictionary as an extension of the Apple Dictionary application.

New Oath Ad Glossary For Download

An example of a search on the term app install ads using the new Oath Ad Glossary app. The Glossary defines the term, provides you with a video example, as well as links to learn more.

search term example