2. Build Ad Groups

Once you create a new Verizon Media ad campaign, you’ll also need to create an initial ad group.

Ad groups are groupings of ads and related keywords that you can set up to test different design elements or bidding strategies. You can apply a default ad group bid to all keywords in an ad group or set custom bids for individual keywords.

Use ad groups to drive traffic to your website and to raise brand awareness.

How To Build Ad Groups - Video

To learn how you can build and set up an ad group for your Verizon Media ad campaign, check out this video. It extends the workflow from the first video on campaign creation, as Brian Hedrick, a Verizon Media Product Manager, walks you through the steps you need to follow.

Time: 4:46 min

Note

If you are watching this video over a network with low-bandwidth – meaning a data transfer speed below 28.63 Mbps – you may need to allow additional time for the video to load before viewing.

Learn More

To successfully create and manage your ad groups, explore these topics.

Topic Description
How to create ad groups Describes how to test and design campaign elements, how to test bidding strategies and how to use ad groups to drive website traffic and raise brand awareness.
Manage ad groups Describes how to edit, enable and delete ad groups.
Ad Groups to Drive Traffic to Your Website Describes the tools and resources you need to drive traffic to your website with your ads and campaigns.
Create Ad Groups to Raise Brand Awareness Describes the ad types and required assets you need to raise brand awareness for your ad campaigns.
FAQs Discusses some of the most frequently asked questions when working with ad groups.

Next - How To Generate Reports - Video

Be sure that you view the next video in this series: 3 - Generate Reports.