1 - Create an Ad Campaign

Creating your first ad campaign on Verizon Media properties is straightforward and easy. You’ll get rapidly up to speed in less than a few minutes. Once you define your campaign objective in the Ad Platform user interface, you’ll be off and running as you add images, text and videos.


campaign objectives

How To Create an Ad Campaign - Video

To learn how you can create and build a Verizon Media ad campaign, check out this video. It explains the workflow for video campaign creation, as Brian Hedrick, a Verizon Media Product Manager, walks you through the steps you need to follow.

Time: 7:27 min

Note

If you are watching this video over a network with low-bandwidth – meaning a data transfer speed below 28.63 Mbps – you may need to allow additional time for the video to load before viewing.

Learn More

To successfully create and manage your ad campaigns, explore these topics.

Topic Description
How to create new campaigns Describes how to choose a campaign goal when creating a new ad campaign.
How to manage your campaigns Explains how to manage and optimize your campaigns, go live or pause your campaigns, and filter lists of your campaigns.
How to create your first ad Describes where your ads run, how to create and manage your ads, as well as deleting ads.
How to preview your ad on Verizon Media properties Explains how to preview your ads.
Drive traffic to your website Discusses the tools and resources you need to drive traffic to your website with your ads and campaigns.
Raise brand awareness Describes the ad types and required assets you need to raise brand awareness for your ad campaigns.
Drive app installs on mobile Explains the delivery of app install ads and the required assets.
FAQs Lists some of the most frequently asked questions about campaign and ad group creation.

Next - How To Build Ad Groups - Video

Once you’ve walked through the steps illustrated in this first video, you can move on to 2 - Build an Ad Group, which extends the workflow of campaign creation.