Get Started

Native Feed Ads enable you to target customers with ads for specific products that those customers have already viewed. Your ads then appear on the desktop, tablet or smartphone devices.

desktop retargeting for dpa

Steps To Follow

The steps to get started and go live are described below.

  1. Place Dot tags on each page of your website.
  2. Place a Custom Event Script that includes ViewProduct, AddToCart or Purchase on those web pages.
  3. Now generate your Product Feed, which has to be in .csv, .tsv, .xml or .txt format.
  4. Upload your Feed: This has to be shared via FTP over SSL.
  5. Define your Product Sets: Choose which products you’d like to retarget and which ad groups you want to retarget those products from.
  6. Create your campaign with funnel targeting: Choose which users you want to target with each ad group based on what part of the purchase journey they are on.
  7. Define Ad Template: Customize your dynamic ad using parameters from your feed, for example: {title} {price}.

Now you’re ready to go live!

Each of these steps is described in detail in the various topic sections in this Guide.

Topics to Navigate

The topics listed here are in sequential, learning order, so that you can work through the steps necessary for optimal performance of your Native Feed Ads.

Dot tag setup Step 1 Series
Set up dot signals

How to set up your dot tags on your website.

The following third-party tag managers are also available, with guides that describe the steps required to set up and deploy Native & Search Dot tags:

Associate dot to a product catalog How to associate dot pixel tags to your product catalog.
Product catalog Step 2 Series
Create & manage product catalogs How to create and manage your product catalogs.
Upload a product feed into Native & Search How to upload a product feed into Native & Search.
NFA Product feed operations How to create, update and delete product feeds into Native & Search.
Campaign creation Step 3 Series
Create Dynamic Ads How to create dynamic ads.
Use macros for ad templates How to use macros for ad templates.
Use funnel targeting for a product catalog How to use funnel targeting for a product catalog.
Use cases & best practices Topic
Create a shopping campaign in BULK How to create a shopping campaign in Bulk.
Best practices Learn about some of the best practices when working with Native Feed Ads in Native & Search.
FAQs Explore some of the most frequently asked questions about using and working with Native Feed Ads.

Learn More

If you’re working with the programmatic Native & Search API, you’ll want to explore the topics described in Native Feed Ads.

How To Launch & Run

To launch and run Native & Search Dynamic Product Ads, you simply have to place your Dot tracking tag on the pages of your website, generate your product feed and then upload that feed. You finish by choosing the products in your catalog that you’d like to retarget for your campaigns and adgroups.

steps to start dynamic prod ads

Next Steps

To set up Native Feed Ads, navigate to How to set up Dot tag signals, which describes in detail how to set up your dot tracking tags on your website.