Best Practices

The following are some best practices that you may wish to consider when working with Native & Search Native Feed Ads:

  1. Use an all products product set when targeting a broad audience (this is a good starting point).
  2. Use product sets to optimize bids and control product recommendations.
  3. Clearly define your product sets without over-segmenting.
  4. Create product sets that help organize by value to your business.
  5. Easily identified/organized attributes from feed columns work best when creating product sets
  6. Examples of effective product sets:
    • One set per product category or theme (i.e., women’s shoes)
    • One set per price range (i.e., greater than $500, less than $500)
  7. Review the Product sets tab in the Product Catalog to confirm creation and view ID.
  8. Use Product Set Target to segment users based on funnel (i.e., viewed product, add to cart, purchase) and optimize based on lookback windows.
  9. To better understand and optimize your NFA performance, we recommend that you specify the following adgroups by funnel and lookback window as described in the table below:

Funnel Lookback window User Description
Add To Cart 1 Day Added an item to their cart in the last 1 day.
Add To Cart 3 Day Added an item to their cart in the last 3 days.
Add To Cart 7 Day Added an item to their cart in the last 7 days.
Add To Cart 30 Day Added an item to their cart in the last 30 days.
View Product 1 Day Viewed an item in the last 1 day.
View Product 3 Day Viewed an item in the last 3 days.
View Product 7 Day Viewed an item in the last 7 days.
View Product 30 Day Viewed an item in the last 30 days.

Next Steps

Navigate to FAQs to address some of the most frequently asked questions that deal with Native Feed Ads.