Dynamic Product Ads¶
Welcome to Native & Search’s new Dynamic Product Ads (DPA) for Native!
To get a taste of Dynamic Product Ads, take a look at this video, which cruises you through the various DPA types and examples for mobile and desktop. You can start/stop the video for a deeper look.
This guide provides you with the basic steps on how to get started and what you need to know in order to take advantage of this new Native & Search feature set. For managed accounts, be sure to contact your Native & Search account team for greater assistance in setting up and launching your catalogs and product feeds.
What are Dynamic Product Ads?¶
Dynamic Product Ads are feed-based ads that you can personalize, depending on each of your customer’s unique shopping history and buying habits. For example:
In the mobile display on the left, people viewed this particular designer spring jacket on your website. Those people are then automatically served DPA for the same or a similar product, shown in the mobile display on the right.
These ads are ideal if you’re running an e-commerce or travel business, with large product catalogs.
Dynamic Product Ads offer the following advantages for Native & Search advertisers:
- Relevance: Display products to shoppers who have interacted with your products or shown interest to those products on your website.
- One-time Setup: No need to constantly refresh your creative - use your catalog feed to automatically create native ads, saving you time and effort.
- Personalized Creative: Dynamic ads automatically update according to your shoppers’ buying habits.
- Scale: Rely on Yahoo’s massive reach to connect you to your target audience throughout the path to purchase.