Supply Targeting

Supply targeting (Desktop, Smartphone, Tablet) applies primarily to Native campaigns. Supply targeting can be set at either the campaign or ad group level.

Important

You can create, update or delete these targets, and only change the bid modifier.

Fields

The following fields are available for creating and managing a device target:

Name Description Type Add Delete
Supply Group

Can be set to one of the following

  • GROUP_1
  • GROUP_1_A
  • GROUP_1_B
  • GROUP_2
  • GROUP_2_A
  • GROUP_2_B
  • GROUP_3
  • GROUP_3_A
  • GROUP_3_B
enum required required
Campaign ID The ID of the parent campaign. long Required if supply target is set at campaign level. Required if supply target is set at campaign level.
Ad Group ID The ID of the parent ad group. string Required if supply target is set at ad group level. Required if device target is set at ad group level.
Bid Modifier

The bid modifier enables you to increase or decrease your native campaign bid for any valid group:

  • Group 1a: +800%
  • Group 1b: +600% to -40%
  • Group 2a: +800% to -30%
  • Group 2b: +600% to -70%
  • Group 3a: +800% to -50%
  • Group 3b: +600% to -80%
string required optional

Create Supply Targeting

The following example contains the fields required for targeting a supply. All other fields in this spreadsheet are blank and are not shown:

Action Object Type Campaign ID Supply Group Bid Modifier
Add Supply Group Target 123 GROUP_1 50

Note

Group 1 is Gemini’s best-performing placements, including all Yahoo O&O. Groups 2 & 3 are third-party publisher placements that have traditionally not offered the same level of performance as Group 1. An individual publisher’s sections fall into all three Groups. Group “a” covers both desktop and tablet and group “b” denotes mobile.

Update Supply Targeting

The following example shows updating the bid modifier for the Supply Group. Only bid modifier is updatable. Other fields in this spreadsheet are blank and are not shown:

Action Object Type Campaign ID Supply Group Bid Modifier
Add Supply Group Target 123 GROUP_1 20
Update Supply Group Target 123 GROUP_1 60

Delete Supply Targeting

The following example shows deleting the bid modifier for the Supply Group. Other fields in this spreadsheet are blank and are not shown:

Action Object Type Campaign ID Supply Group Bid Modifier
Delete Supply Group Target 123 GROUP_1 20