The following are some of the most frequently asked questions about how to manage your Native & Search ad groups.

How do Expanded Text Ads work with Native & Search Account Sync?

Native & Search Ads Account sync will pull in both standard text ads and expanded text ads. Note that in AdWords, each ad can have one ad type (i.e., standard text ad or expanded text ad). For more information, refer to Native & Search Account Sync.

Does Native & Search support both Standard Text Ads and Expanded Text Ads, or will support for Standard Text Ads be deprecated? If so, when?

Native & Search provides support for both Standard Text Ads and Expanded Text Ads. For the search supply channel (including search retargeting on native), it’s highly recommended that you leverage the second line of the Ad title for your ads to drive better clickthroughs to your landing pages. For the native supply channel, Native & Search will continue displaying the first line of title. When you add the 2nd line of the Ad title in Native & Search, be aware that expanded text ads have a 30 character limit (instead of 50 characters) for the first line of the Ad title.

Do I need to manually enter the display URL?

Yes. In Expanded Text Ads, you still need to manually enter the display URL. The display URL will not be automatically extracted from the final URL. However, if your campaigns are imported through AdWords Sync, Native & Search will automatically generate a display URL using the domain name from one of your AdWords desktop final URLs.

How does Expanded Text Ads work with the Search and Native campaign type?

Only title 1 is displayed when your ads are served on native supply. Both title 1 & 2 are displayed when you ads are served on search supply (including search retargeting on native). If you don’t provide title 2, the Native & Search platform will algorithmically generate title 2 from one of the sentences from ad description or display domain name when your ads are served.

What actions should I take when working with expanded text ads?

To take advantage of the larger ad format, be sure to update your ad creative to two lines of 30 character titles. Alternatively, you can import your AdWords campaigns using Account Sync or bulk.

Will an upgraded URL for expanded text ads be supported?

Native & Search provides support for an upgraded URL when you use AdWords account sync. We don’t require an upgraded URL when you manage ads in Native & Search. You can still fill out the display URL and landing URL fields manually.