Get Started

To create your first ad campaign on Verizon Media properties, follow these steps. Creating ad campaigns is straightforward and easy to do once you create your Oath: Ad Platforms account.

Begin by Creating an Oath Account

To start advertising on Verizon Media properties, you’ll need an Oath account.

  1. Navigate to the Oath Native & search advertising main landing page.
  2. Click the Sign up button in the upper right corner of the page.
  3. Enter the required information in the panel to sign up.
sign up form

If you already have an account, you can sign in, or create one if you don’t have an account. Then fill out the form that appears with basic information about your company.

contact form

You can speed up the process by importing a campaign from Excel or directly from Google Ads, but we’ll assume you want to create a campaign in the Native & Search UI from scratch.

Create Your First Campaign

Follow these steps.

  1. Once you’ve launched the Native & Search main page in Manage ads, choose the campaign objective you wish, depending on the goal for your ad campaign.

You can build campaigns to drive app installs, increase brand awareness, or attract customers to your website, in addition to other campaign objectives. Let’s say we’re building a web traffic campaign.

choose campaign visit my website
  1. Give it a name and decide whether you want it to run as a search campaign, a native campaign, or both.

Search ads show up when customers search for keywords that match your list. Native ads show up among content like news and weather for customers who match your demographic and interest targeting settings. On Native & Search, you can save time by setting up and running a single campaign on both channels.

enter general info
  1. Next, define your audience. You can specify locations, language, devices, and schedule. For native campaigns, you can also target users by age, gender, or interests. You can also set up custom audiences based on visitors to your website, email lists you own, events in your app, or advertiser IDs.

define audience cool campaign
  1. Then pick some general campaign settings.

enter campaign settings
  1. Choose a budget, daily or in total. If you want to track conversions, you can get your conversion tag code via the settings gear at the top right, and you can define conversion rules in the shared library. Set up sitelink extensions to make ads include links to specific parts of your site – these improve your ad performance and save your potential customers clicks.

Create Your First Ad Group

Within campaigns, ads are organized into ad groups. You can set bids, serving dates, and targeting at the ad group level.

Follow these steps:

  1. Start by giving your ad group a name and a schedule.
  2. Then decide on a bidding strategy.

enter adgroup settings


Since this is a website visits campaign, you have two choices: pay per click or pay per conversion. If you’re paying per click, just bid whatever a click is worth to you. If you’re paying per conversion, you need to have conversion tracking set up, and you’ll input both a conversion value and a starting bid per click.

That way, your ad will be able to compete in the marketplace auction and serve even while we’re gathering data on how well it converts.

Here, you can change targeting settings or sitelinks to make them specific to the ad group, but we’ll keep our campaign-level settings.

Once you’ve completed your ad groups settings, click Save adgroup settings and continue.

Create Your First Ad

You probably want multiple ads per ad group – in fact, it’s best practice to have at least three different ads running at once and to swap in fresh ad content regularly. But to get started, you only need to create one ad.

If you upload an image or video assets, they will show on your native ads and considerably improve performance.


If you’re specifically video-focused, you can actually pick the Know my brand objective in the first step and pay per view of your video.

Then just fill out the form – write a catchy title and description and destination and display URLs. For native ads, you can also improve ad performance by selecting a relevant call-to-action button, like “sign up” or “get quote”.

enter text description

Now you’ll want to select the ad format that works best for your campaign. Native & Search provides you with a rich and varied selection of ad formats, like image, mail, search, native video, carousel and app install. You may wish to explore these to find the format that is ideal and effective for your campaign message.

choose ad format

Add List of Keywords

For search ads, you’ll need to include a list of keywords. You can write them out in the text box during this campaign creation process, or you can upload them later from a spreadsheet. Keywords come in different match types, and you can also add negative keywords.

Select the keywords that you want customers to search when looking for your product or service, and enter those in the list, one per line.

choose keywords

Now you’re ready to launch your campaign!

Click Launch Campaign to Set it Running

Don’t worry if there are more changes you want to make – the campaign won’t start running until you add billing information, and even after that you can pause the campaign immediately using the status dropdown (the little green dot) in your list of campaigns.

You can view the details of your campaign for its status, daily budget and dates to launch.


For now, the next step is adding billing information. You’ll need to do that. Once you create your first campaign, you should be directed to a page where you can enter your credit card information and any promotional credits you have.

That’s it!


Once you have a fully configured campaign and billing information, your ads are ready to start serving. Of course, you should keep an eye on your ad performance and tweak things as needed. Add more creatives, create ad groups targeting different segments, refine your keywords, or adjust bids and budgets to drive better performance and ROI.

Where Your Ads Run

Your ads will run on all of Verizon Media properties as displayed on all devices, including desktop, tablets and smartphones.


The Native & Search UI is officially supported only by the latest versions of Chrome, Firefox, Safari and Edge browsers.

Review Process for Your Ad

We review ads as quickly and efficiently as possible in a way that’s designed to minimize wait times for advertisers. This means that sometimes ads appear briefly before being reviewed by our team. We apologize for the inconvenience.

If you receive an email stating your ad is “non-compliant and will not appear on Oath,” it may mean that your ad is under review for a possible policy violation. Yahoo has policies and restrictions for ads that appear on our site. These policies aim to make users feel safe and comfortable on our sites. Think of these as our house rules.

How To Navigate Your Account

You can use the app features in the Native & Search user interface to best navigate through your account.

  • Use the Campaigns and Reporting links to access parts of your account. The Campaigns and Reporting links are located at the top of your screen.
  • From the Campaigns screen select the campaign that you want. Selecting a campaign will take you to your campaigns details page. From there:
    • From the Ad Group screen select the ad group that you want. Selecting an ad group will give a list of all Ads.
    • From the Ads screen select the ad that you want. Selecting the ad will give a list of all keywords (applied to your ads that run in Mobile Search).
    • For Search, select the keyword that you want.
  • Edit information directly in the tab’s table.
  • You can delete items in bulk from the main table for paused campaigns, ad groups (Mobile Search), ads, and keywords (Mobile Search).
  • From the Reporting screen, you can access reports for your campaigns, ad groups (Mobile Search), ads, and keywords (Mobile Search).

Submit Feedback

To submit feedback, click Give Feedback, fill out the feedback form, and then click Submit.


Using the feedback form, you can

  • Request new feature enhancements
  • Report a bug
  • Report Fraudulent Activity