Native & Search Ad Basics¶
Native & Search blends brand awareness and performance advertising into one, easy to use, affordable solution that’s effective for business of all sizes. Through the unique combination of native and search advertising formats, Native & Search delivers powerful results, lifting brand awareness by 279% and boosting brand-related searches by 3.6x. Your ads appear on desktops, tablets and smartphones, and you manage and optimize your ads in one place.
You choose who sees your ads, how much you want to spend, and pay only when you get results.
Native & Search’s mobile, native and search capabilities enable you to reach the right people at the right time, whether they’re reading emails, searching friends or exploring cool stuff on Tumblr.
Why Advertise on Oath: Ad Platforms?¶
Every month, more than one billion people visit Oath platforms to search, read the news, and check email, sports scores, stock quotes and more. Your customers are out there. Native & Search puts you right there in front of them - in the right way at the right time.
Native & Search harnesses the powers of search and native advertising into one unified, self-serve solution. By bringing search and native ads together, Native & Search lets you manage and optimize your ads in one place. You can drive greater performance through powerful reports and insights, and only pay when you get results.
While clearly marked, native ads look and act just like other content on any given page. When advertising appears naturally in content of any kind, it creates a seamless experience for users and increases engagement, improving performance for advertisers.
Where Your Ads Appear¶
Your search ads appear where people search for things, and your native ads appear where people read the news, check email and more. Ads appear across desktops, tablets and smartphones.
Our Reporting tools show you, in an easy-to-understand way, how many times your ad has appeared, how many people clicked on your ad, and other valuable insights to help improve your return on investment (ROI).
You only pay when you get results. Period. You set the maximum you want to spend, which you can change anytime. So, it’s within your budget because you determine the cost.
Can You Do This Yourself?¶
Yes. But we can help and make sure you get the most out of your advertising. Support is always free of charge. Email us or call us at 866-540-7881, Monday-Friday, 7am-4pm PT.
Have a Native & Search Account? Have Questions?¶
Email the Native & Search Team at helloNative & Search@cc.yahoo-inc.com.