Verizon Media Advertiser Guide

Getting started with Native & Search, from Verizon Media’s Oath Ad Platforms, is easy and fast. You’ll find everything you need to create your first ads and ad campaigns, as well as take advantage of the reporting and targeting tools that are available for Verizon Media advertisers.

Once you sign up, you’ll be off and running with your first ad campaigns, navigating the powerful features of the Native & Search UI and maximizing the return on your ad and campaign investments.

Introducing Verizon Media

Verizon Media’s full suite of technology solutions is provided for advertisers, agencies and publishers. The new brand (shown below with this logo) replaces BrightRoll, Gemini, ONE by AOL, and Yahoo for Publishers.

name rebranded

The suite activates Verizon Media’s trusted data, high-quality inventory, innovative ad experiences and industry-leading programmatic algorithms in a more unified way.

A new, rebranded user interface, with Native & Search, follows the same form and functionality of Gemini but with a different look and feel.

new rebranded ui

Verizon Media Advertiser Value Proposition

Every month, more than one billion people visit Verizon Media properties to search, read the news, and check email, sports scores, stock quotes and more. Your customers are out there. Native & Search puts you right there in front of them - in the right way at the right time.

how yahoo gemini delivers

Verizon Media harnesses the powers of search and native advertising into one unified, self-serve solution. By bringing search and native ads together, Verizon Media lets you manage and optimize your ads in one place. You can drive greater performance through powerful reports and insights, and only pay when you get results.

Topics to Navigate

The Verizon Media Advertiser Guide provides you with a robust collection of articles and how-to guides, so you can get rapidly up to speed and take advantage of Oath Ad Platforms advertising features and capabilities.

Think of the Virtuous Cycle in advertising by which you learn, adapt, optimize and measure the effectiveness of your ad campaigns. Use the topics in the Advertiser Guide to learn and explore.


Explore the Complete List of Topics to Navigate in the Guide, including topics like these:

Need Help?

Check out our robust collection of FAQs for Ad basics, Ad & Campaign Creation FAQs, Billing FAQs, Reporting FAQs and other topics of interest.

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Learn More

  • Check out Verizon Media’s unified suite of intelligent advertising and publishing solutions at Oath Ad Platforms.
  • Learn how Oath Ad Platforms can help your business at Oath Insights.