Integrate Dynamic Product Ads

Integrating DPAs is straightforward and easy to implement, enabling you to show feed-based ads on a native Gemini platform.

Follow these steps:

  1. Apply for Gemini API access. Details on how to apply are available at Gemini API: Apply for Access. Complete the form and submit. If you are already a Gemini API partner, skip this step.
  2. Create an Advertiser account with Gemini using gemini.yahoo.com. If you want to use an existing account, skip this step. Note that DPA targeting requires 1 website per account.
  3. Create a Campaign with Objective as VISIT_OFFER and channel as NATIVE.
  4. DPAs are available using a CPC bid. Create an Ad group and set the CPC bid.
  5. Use the Product feed API, described in Product Feed Operations, to upload your feed to Gemini. The feed file should be in .csv or .tsv format. Refer to the section describing the DPA Feed File Formats for details.
  6. Create the product set using the Product Set API.
  7. Retrieve your dot tag from your account on gemini.yahoo.com and place it on each page of your product website. If you have already implemented the dot tag, skip this step.
  8. Implement DPA rules, once you’ve instrumented your dot pixel tag; otherwise, your product catalog cannot be served. For details, refer to DPA Dot Tag Instrumentation.

Important

If you have not installed dot tags, be sure to review Yahoo Dot Tags, which describes how to install and manage dot tags. We request that you use an event script that enables you to track the product that the user has interacted with on your website. To accomplish this, you’ll need to focus on event actions, specifically these string values: ViewProduct, AddToCart, and Purchase to differentiate the conversion funnel. Details are available in Dot Tag Instrumentation.


That’s it. Your ad should start serving to the users you are retargeting when the user visits anywhere Gemini native ads are served.