September 2017

Check out these new features, enhancements and changes introduced in Yahoo Gemini.

Drive Mobile Re-Engage App Campaigns

You can use the campaign objective, Re-engage my app, to drive users to relaunch your mobile app and optimize to in-app events. You start by selecting the objective for your campaign.

Some of the key benefits include:

  • Increase user retention and return with in-app, post-installation events.
  • Tap into Yahoo supply via Native display.
  • Increase your mobile app marketing revenue by unlocking a new type of demand and lift in mobile eCPM.
  • Leverage existing App Install campaign installation conversion data.

For more information, check out How To Drive Mobile Re-Engage App Campaigns.