Complete What’s New

This section aggregates all the monthly What’s New topics, beginning with March 2016, on a single page for easy reference and retrieval of information. The monthly What’s New provides you with a list of all the new features, enhancements and changes introduced in Yahoo Gemini.

October 2017

Check out these new features, enhancements and changes introduced in Yahoo Gemini.

New Gemini Power Editor Introduced

Use the new Gemini Power Editor to manage your accounts more efficiently and with greater control over your advertising campaigns.


power editor startup

The Power Editor is ideal for handling multiple campaigns with extensive lists of ads and keywords. Edit your campaigns in the Gemini UI with a few simple clicks, and then commit your changes with immediate results and updates.

This is a preview release of the Power Editor. Please provide feedback on the tool to the Gemini product developoment team by clicking the feedback link at the bottom left corner of the Power Editor workspace in the UI.

For more information, check out New Gemini Power Editor - Preview.

New Bulk Ad Site Setting Introduced

You can create and delete Ad Site Settings, using the fields available in Bulk.

For more information, point your browser to Ad Site Setting in Bulk.

New Doc Explaining How to Use Call Extensions

Take advantage of Call extensions, or Click-to-Call, when you wish to display a phone number in the format of a Call button for text ads on smartphones.

Call extensions are not currently available in the Gemini UI. You’ll need to download a sample bulk file in order to take advantage of this feature.

For more information and details, navigate to How to Use Call Extensions in Bulk.

Take Advantage of eCPC Bidding Strategies in Bulk

In Bulk campaigns, you can now take advantage of eCPC bidding strategies.

If you select eCPC (enhanced cost-per-click) as the bidding strategy for your campaign, Gemini will dynamically modify your bids in order to optimize for conversions. Bids made may be ABOVE the bid amount that you have set, but no more than 30%.

For more information, check out Campaigns & Bidding Strategies in Bulk.

New Post View Conversion Lookback Window Field Added to Bulk

You can now assign a post-view conversion lookback window to a campaign in Bulk.

For more details, check out Campaign Fields in Bulk.

September 2017

Check out these new features, enhancements and changes introduced in Yahoo Gemini.

Drive Mobile Re-Engage App Campaigns

You can use the campaign objective, Re-engage my app, to drive users to relaunch your mobile app and optimize to in-app events. You start by selecting the objective for your campaign.

Some of the key benefits include:

  • Increase user retention and return with in-app, post-installation events.
  • Tap into Yahoo supply via Native display.
  • Increase your mobile app marketing revenue by unlocking a new type of demand and lift in mobile eCPM.
  • Leverage existing App Install campaign installation conversion data.

For more information, check out How To Drive Mobile Re-Engage App Campaigns.

August 2017

Check out these new features, enhancements and changes introduced in Yahoo Gemini.

Use New Dimensions Tab To Instantly View Dimension Data

Yahoo Gemini now provides you with a new, easy-to-use Dimensions tab in the Gemini UI that lets you view data by dimensions instantly across all accounts, campaigns and single campaigns.

Some of the key benefits include:

  • Reduces the number of times (i.e., frequency) you have to download your reports. For advertisers, dimensions data is now available instantly in the Gemini UI.
  • Dimension reports are available for Device types, including Age, Hour, Day, as well as for Search terms.
  • Advertisers and Account Managers can take advantage of this level of granular reporting to optimize their accounts’ and campaigns’ performance.

For more information, check out the new feature at Dimension Tab For Viewing Dimension Data.

July 2017

Check out these new features, enhancements and changes introduced in Yahoo Gemini.

How To Use Site Bid Adjustments To Modify Your Bids

In the How-To section of the docs, check out Site Bid Adjustments, a new feature that lets native advertisers modify their bids on a per-site, per-device basis on selected sites, similar to group bid adjustments, but with more granularity.

Using this feature, you can identify top-performing sites and bid more on just those sites.

For more information, check out the new feature at Site Bid Adjustments.

New Bulk Site X Device Targeting Added

In concert with Site Bid Site Adjustments, you can take advantage of Site X Device Targeting in Bulk, which allows native advertisers to modify their bids on a per-site, per-device basis on selected sites, and is applicable to native channel-only, as well as VisitWeb or PromoteBrand objectives-only.

For more information, check out Site X Device Targeting for Bulk.

How To Use Native Video Captions For Maximum Recall of Ad Messaging

Gemini now provides support for native video captions in the Gemini UI. You can use closed captioning to achieve maximum recall of your ad’s messaging.

Captions appear as an overlay to the video asset in the muted state and will disappear in the un-muted state. You can add a caption file to your videos via the Gemini UI, API and Bulk.

To view a video walkthrough of how to create video captions in Gemini, check out Hands-On Video: Create Video Closed Captions.

New Bulk Field Added For Video Captioning

An optional video caption file url (a string type) has been added to Bulk. Use this field to accompany the video url provided for video ads. Technical requirements for captions are described in Ad.

Updated Section on Using Match Types for Keywords

Keyword match types in Gemini help you specify how close your customer search query matches your keyword. Using more keywords and closer matches may enable you to achieve a higher conversion rate but can also limit impressions.

To save you time and effort when building out your keyword lists, Gemini automatically expands keyword matching for close variants of the words. Ads may appear on search queries that contain all relevant variants, like close variants, synonyms and related searches.

For more information, check out the new section on Close Variants

New Section Added on Troubleshooting Your Ads

This troubleshooting section, which is new in the Gemini Advertiser Guide, addresses topics and issues that Yahoo Gemini advertisers may encounter when working with the Gemini UI.

Look for timely updates to this section as additional information is provided from Gemini & Oath sales, marketing and engineering teams.

June 2017

Check out these new features, enhancements and changes introduced in Yahoo Gemini.

Yahoo Gemini introduces a new model for handling ad spend when it exceeds a campaign’s maximum daily budget.

The following FAQ describes the budget changes in the new model, which is designed to pace a campaign more evenly if overspend occurs, so that ad spend is balanced out over the course of a month.

How is the daily budget in Yahoo Gemini changing?

Yahoo Gemini is updating the daily campaign budget option in order to pace campaigns more efficiently and help advertisers capture the most traffic possible, especially on days when traffic is higher.

Previously, the daily campaign budget option did not take into account fluctuations in traffic to help advertisers optimize campaign performance. As a result, advertisers might have missed out on additional clicks during higher traffic days.

What our updated approach to the campaign daily budget option means for you:

  • Since traffic can fluctuate, up to 120% of your daily campaign budget may be used to show your ads on certain days of the week where traffic is higher. On days where traffic is less, you may see less than your daily campaign budget spent.
  • Daily spend should balance out over the course of the month.
  • You will not be charged for any spend over 120% of your daily campaign budget.
  • We will still provide overdelivery credits for any spend over your cumulative monthly budget at the end of each month.
  • This change is consistent with industry standards.

For example, if an advertiser sets a daily campaign budget of $10, up to $12 can be used on certain days based on fluctuations in traffic, with daily spend balancing out over the course of a month (e.g., monthly spend for a 30-day month should not exceed $300).

What happens if a daily budget campaign switches to a lifetime budget mid-month (or vice versa)?

The monthly budget cap and monthly spend are only calculated for days on which a daily budget is defined. If a campaign has a daily budget of $100 for the first 20 days of the month and then switches to a lifetime budget for the last 10 days, the monthly cap will be $2000 and only spend from the first 20 days of the month in which the daily budget is used will be considered when determining an overspend credit.

What happens if a campaign ends in the middle of the month? Will overspend be credited as soon as the campaign finishes?

If a campaign with overspend ends mid-month, the credit for overspend will not occur until the end of the month. The monthly budget cap will only account for daily campaign budgets through the campaign end date.

May 2017

New Sub-Account Budgeting Feature Introduced

Gemini now provides you with a new feature extension that enables you to set monthly or total budgets for sub-accounts: sub-account budgeting.

With this feature, advertisers with a multi-level account structure can implement budget caps for Gemini sub-accounts easily, with a few simple clicks in the Gemini UI.

Sub-account budgeting provides you with greater campaign budget flexibility, as you can cap sub-account spend without limiting the sum of your campaign budgets.

Important

This capability applies only to sub-accounts, not to main accounts for Gemini campaigns.

For more information on this new feature Use Sub-Accounts To Set Monthly or Total Budgets.

April 2017

New Summary Functionality Introduced

Gemini now provides advertisers with a new summarized view for each campaign for a specified date range.

In previous versions of Gemini, you could not create a summarized total for a specific date range in each of your campaigns. Typically, each day’s metrics (by each campaign) would appear and you would need to manipulate the data to get a summary for the specified date range.

Because you now don’t have to manipulate that data manually, you’ll save time and effort, with a demonstrable net gain in productivity when working with your Gemini campaigns. Be sure to take advantage of this new feature as a Gemini best practice.

How It Works

When creating reports, de-select Day when you modify columns and your report will summarize, as shown below.

summary view

March 2017

New Best Practices Section Introduced

If you’re working with Yahoo Gemini campaigns, your search campaigns can now target your customers on Yahoo’s native supply using keyword-based search history.

In this first in a series of best practices, you’ll learn the tips & techniques that you can apply to optimize your search on native Gemini campaigns.

Check out How To Optimize Search on Native in Your Gemini Ad Campaigns.

Learn How to Drive Maximum Search & Native Ad Performance

Check out this video to learn how to extend the reach of your search campaigns with native advertising. Brian Hedrick, Yahoo Director, Native Strategy, talks to Marin Software to learn how to get the highest ROI out of your search and native campaigns in this webinar.

The video is 43:04 minutes.

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February 2017

Newly Updated Guide On How To Drive Mobile App Installs

You can use Download my app campaigns to promote downloads of your apps to Yahoo’s 600 million mobile users via Gemini’s native ads.


choose download objective

The How-To Guide describes in detail the steps you need to follow when creating a campaign that drives app installs.

App install campaigns are only served to mobile and tablet devices. To launch a campaign, you first need a URL for your app that you can retrieve from the Google Play or the Apple App store.

Check out the section on How to Drive Mobile App Installs for a complete walkthrough on how to create app campaigns that drive performance, greater reach and improved ROI.

Check out, also, the Hands-On Video: Create Gemini App Install Campaigns, which walks you through the steps you take in the Gemini UI.

The video is part of the new Engage video series, presented by Gemini Product Managers and Application Developers, illustrating the steps and best practices you need to follow to accomplish a wide range of ad and campaign creation tasks, using the Gemini UI.

The video is 5:12 minutes.

New Cloning Feature Launched

In the Gemini UI, you can now clone your ads, campaigns and ad groups across multiple locations, with minimal effort, i.e., just a few mouse or keyboard clicks.

That means you can take advantage of your most successful ad assets, ad groups and campaigns by creating and replicating similar ones for use with different settings.

You simply select the Clone option in the Gemini Actions dropdown menu.


clone menu option ui

Check out the section How To Clone Campaigns, Ad Groups & Ads for more information on this new Gemini feature.

New Download & Upload by Account Ids Capability Launched

The Gemini UI now provides you with the capability of downloading and uploading multiple accounts at once, rather than downloading or uploading a single account one at a time.

This new feature enhancement lets you manage multiple accounts in Gemini with greater ease and utility.

  1. Simply access your accounts in the Gemini UI and select Actions.

accounts
  1. Click Actions > Download by account IDs to download multiple accounts, for example.

download account id
  1. Click Download. Note that you can enter or paste account IDs, either one per line or separated by commas. The maximum limit is 1000.

click download

Note

You can also download multiple accounts using the Download selected - all levels option. To take advantage of this option, you first need to select the checkboxes next to the accounts you want to download before selecting Download selected - all levels:


download multiple accounts

Updates to Video Ad Technical Requirements

If you’re running a native video campaign, note that your video assets must meet the following requirements:

  • Formats: .mp4 .m4v or .mov
  • File Size: 1GB maximum
  • Duration: 5 seconds minimum, 30 seconds maximum for App Install campaigns, 5 minutes maximum for Promote Brand campaigns
  • Aspect Ratio: Minimum 480x360p (4:3) or 480x270 (16:9). Recommended 640x480 (4:3) or 640x360 (16:9)
  • Video Bitrate: 300kbps. Recommended 500kbps.
  • Audio Quality: If the video has audio, then it must have 2 channel stereo and minimum 32kbps. Recommended 64kbps.

For information on creating native video ad campaigns, check out How To Create Native Video Ads.

Also, if you’re working with Bulk for video ads running as PromoteBrand or AppInstall campaigns, your video assets must meet the technical requirements listed above.

For more information, check out Bulk Ads.

New Native Bid Adjustments Feature Extension Introduced

Native Bid Adjustments is a new advanced feature extension to the Yahoo Gemini native family that provides you with greater control over your campaign performance.

If you’re a brand or direct-response advertiser, you can now adjust bids to optimize supply and device placement toward your campaign objectives.


bid adjustment

For more information, check out Native Bid Adjustments.

January 2017

New Video Series Introduced

Engage is a new video series aimed at Gemini advertisers who are coming to the platform and wish to create their own ad campaigns, as well as learn the basics of how to work effectively with Gemini for best performance and results.

The videos are presented by Gemini Product Managers, illustrating the steps and best practices you need to follow to accomplish a wide range of ad and campaign creation tasks, using the Gemini UI.

Check out the Hands-On Video: Create Your First Gemini Ad Campaign, which walks you through the steps you take in the Gemini UI.

The video is 4:51 minutes.

Alerts For Keywords Without Ads

Yahoo Gemini now provides Gemini advertisers with new alert notifications for keywords without ads.

Gemini advertisers will be notified if they have keywords without ads via the Gemini UI and the Notification Center. In addition, advertisers will be able to download a report from the Notification Center and/or the bottom panel in the Gemini UI.

Check out the section on Alerts for Keywords Without Ads for more information on this new Gemini feature.

December 2016

Introducing New Low-Bid Alerts To Adjust & Optimize Your Bids

Yahoo Gemini now provides you with a powerful, low-bid alert tool that notifies you in the Gemini UI when your bid is no longer competitive.

The tool alerts you in real-time with information on your current bid and what the optimal bid is for the campaigns in your Ad groups. That means you can respond to that information expeditiously – in precise and timely fashion – by adjusting and optimizing your bid in your campaign or ad group.

The Gemini UI with the Filtered Delivery status and columns indicating limited low bids for the campaigns in your Ad groups looks like, once a notification occurs.


low bid filters list

Important

The tool is intended for campaigns that are non-budget constrained. Advertisers and Account Managers can take advantage of these low-bid alerts to extend reach and increase ROI.

Check out the section on How to Use Low-Bid Alerts To Adjust & Optimize Your Bids for more information on this new Gemini feature.

November 2016

Search on Native Now Available to Drive More Traffic & Extend Reach

Gemini search on native is a new supply for Gemini search campaigns in the US.

Using search on native, you can now more easily extend reach and performance by showing your ads on Yahoo’s native supply, including Yahoo’s homepage, News, Finance and publisher partners, to consumers who have signaled their intent related to your product or service through a search query on Yahoo Search.

Ad creatives, with the addition of an optional image, and landing pages are all based on your search campaigns and are tailored to the individual query that the consumer performs, enabling stronger personalization and user engagement. You can maintain control by changing the bid adjustments at the keyword level to help optimize your return on ad spend.

Your search campaigns are improved by layering Yahoo’s deep understanding of consumers’ interests and going beyond the search results page.

For managed accounts, this new feature is available in the Gemini UI, which you can specify in the General Information dialog for your campaigns. If you’re a self-serve advertiser, you’ll need to upgrade to a managed account, work with your account representative and get activated.

For details, check out Search on Native.

Bulk Support For Supply Targeting Also Available

Supply targeting for Desktop, Smartphone and Tablet is available in Bulk, applying primarily to Native campaigns. You can set supply targeting at either the campaign or ad group level. For more information, check out Supply Targeting.

In addition, a supply channel field has been added to Campaigns, with Native, Search, and Search and Native options available. For more information, refer to Campaigns.

Gemini UI Now Accepts Excel Uploads

In the Gemini UI, you can now upload Excel .xlsx files for both Single and Multi Accounts. This eliminates the need for a workaround to upload special characters. Previously, Single and Multi Accounts in the Gemini UI only accepted .csv uploads.


upload excel single multiaccount

October 2016

Search on Native Now Available to Drive More Traffic & Extend Reach

Gemini search on native is a new supply for Gemini search campaigns in the US.

Using search on native, you can now more easily extend reach and performance by showing your ads on Yahoo’s native supply, including Yahoo’s homepage, News, Finance and publisher partners, to consumers who have signaled their intent related to your product or service through a search query on Yahoo Search.

Ad creatives, with the addition of an optional image, and landing pages are all based on your search campaigns and are tailored to the individual query that the consumer performs, enabling stronger personalization and user engagement. You can maintain control by changing the bid adjustments at the keyword level to help optimize your return on ad spend.

Your search campaigns are improved by layering Yahoo’s deep understanding of consumers’ interests and going beyond the search results page.

For managed accounts, this new feature is available in the Gemini UI, which you can specify in the General Information dialog for your campaigns. If you’re a self-serve advertiser, you’ll need to upgrade to a managed account, work with your account representative and get activated.

For details, check out Search on Native.

Bulk Support For Supply Targeting Also Available

Supply targeting for Desktop, Smartphone and Tablet is available in Bulk, applying primarily to Native campaigns. You can set supply targeting at either the campaign or ad group level. For more information, check out Supply Targeting.

In addition, a supply channel field has been added to Campaigns, with Native, Search, and Search and Native options available. For more information, refer to Campaigns.

Gemini UI Now Accepts Excel Uploads

In the Gemini UI, you can now upload Excel .xlsx files for both Single and Multi Accounts. This eliminates the need for a workaround to upload special characters. Previously, Single and Multi Accounts in the Gemini UI only accepted .csv uploads.


upload excel single multiaccount

September 2016

New Expanded Text Ad Titles Introduced

Yahoo Gemini now provides support for Expanded Text Ads for Gemini Search campaigns. If you’re a search advertiser, you’ll have additional space now in the Gemini UI to craft longer and more compelling ad titles for improved user engagement and better performance.


title 2 expanded text ads

The table below describes the new features available to Gemini advertisers.

Name Standard Text Ads New Expanded Text Ads
Title 1 line, comprised of 50 characters. 2 lines, comprised of 30 characters.
Description 1 line, comprised of 50 characters. 150 characters.
Display URL Displays the URL that you’ve manually entered. For Gemini Account Sync, the display URL will be automatically generated from the final URL and customized URL paths from your AdWords campaigns. For others, manually entered display URLs are still supported.
Landing URL Displays the URL that you’ve manually entered. For Gemini Account Sync, the landing URL will be automatically generated from one of your desktop final URLs and tracking templates from your AdWords campaigns. For others, manually entered landing URLs are still supported.

Important

Support is also provided for bulk uploads when you create and manage ads. A new Title 2 field has been introduced. For more more information, refer to Bulk Ads.

Take advantage of this new feature when you create campaigns and ad groups, as shown in the following topics:

Learn More

The FAQs Related to Expanded Text Ads discuss some of the most frequently asked questions when working with expanded text ads.

Yahoo Expedia Search Result Page


enhanced sitelinks

For more information, check out Create Sitelinks: Extensions & Enhanced.

Update To Search Bid Adjustments in Gemini UI

In its current release, Gemini now provides you with updated bid adjustments, so you can apply bid modifiers for search by device at either the campaign or ad group level. This update means that your desktop, tablet and smartphone device-targeting will have the same range, i.e., from -90% to +900%.

If you don’t plan to run on a particular device, you can simply adjust your bid by -100% to opt-out.

As a part of this update, Gemini search will also support mobile-only campaigns in the UI.

How It Works

  1. You navigate to your ad group, select Edit search bid from the Actions dropdown menu.
edit search dropdown menu

  1. Click Edit search bid for your selected ad group. You have 3 menu choices: Set bid as, Increase bid by, Decrease bid by.
edit search bid

  1. Select Increase bid by from the dropdown and percentage and specify the amount.
edit search bit increase percent

Reporting Updates

  • New Gemini UI Stickyness: Our coined term UI Stickyness is now available. This new feature remembers user preferences across the Gemini UI and reporting, once a user establishes those. Once a user logs into their account, the preferences established from the last interaction are remembered.
  • CPI renamed to CPA: The reporting attribute in the Gemini UI has been renamed from CPI to CPA. This was a source of confusion for many advertisers. The attribute is now called CPA.

August 2016

New Bid Landscape Tool to Forecast & Recommend Keyword Bids Introduced

Now you can take advantage of a powerful, easy-to-use forecasting and bid landscape tool that lets you view recommended bids for your keywords in the Gemini UI.

The tool is unbelievably simple to use. When adding keyword recommendations, you won’t have to do any guesswork. The tool displays a winning bid recommendation, as well as forecasting the number of impressions and volume of clicks.


keyword-bid-ui

For details, check out How to use the Bid Landscape Tool to Forecast & Recommend Keyword Bids.

July 2016

New Account Sync For Importing Campaigns from AdWords Introduced

Now you can take advantage of Yahoo Gemini Account sync to extend the effort (read: investment) you’ve spent on AdWords to drive more business results and ROI with your search campaigns. With minimal time and effort, you can increase volume, i.e., both traffic and impressions by running on new and additional supply from Yahoo.

Gemini Account Sync is a powerful new feature extension to the Yahoo search family that lets you import your Google AdWords campaigns into Gemini.


account-sync-menu

For details, check out How to use Account sync to import campaigns from Google AdWords.

New Keyword Planner Tool Introduced

Yahoo Gemini Keyword Planner is a new search and reporting tool designed for Gemini advertisers who need to capture market data for keywords, including historical data, forecasting, bid landscape and reach.

A feature-rich extension to the Yahoo search family, you can use Keyword Planner in your reporting workflow in the Gemini UI by accessing the Tools menu dropdown.


keyword planner ui

For details, check out How to Use Keyword Planner to Capture Market Data.

Changes to Bulk Schema Location Targeting, Interest Targeting & Custom Audience Targeting

For Location Targeting, Interest Targeting & Custom Audience Targeting in Bulk, Gemini no longer accepts Object ID for targeting uploads.

For details, check out Location Targeting, Interest Targeting & Custom Audience Targeting.

New Negative Keyword Lists Introduced

Now you can create and build negative keyword lists for all or selected Gemini campaigns, using the Gemini Shared Library options.


negative keyword lists menu item

Negative keywords enable you to refine your matching by blocking words, i.e., excluding words or phrases that you believe are not relevant to your products and services. Both negative phrase and negative exact are supported as match types.

Details are available at Use Negative Keyword Lists.

Updated Native Video Ads Pricing

Video is available for app install ads, brand video ads and direct response ads. For app install ads, video is priced on a CPCV. For brand video, Gemini offers CPV pricing where the view is defined as a 3-second view, and for direct response ads Gemini offers CPC pricing.

For more information, see How To Create Native Ads With Video.

Gemini UI Changes

We’ve updated the documentation for the Gemini Advertiser Guide to reflect the new changes in the Gemini UI. You’ll see that the Campaigns tab has been replaced by the Manage ads tab. This change will help you more easily manage, update and navigate your Gemini ad campaigns and ad groups.


new ui manage ads

In addition, you’ll see the new Shared library tab, with dropdown menus for Ad extensions, Conversion rules, Custom audience and Negative keyword lists.

June 2016

New Custom Audience Targeting For Email Lists Introduced

Now you can create and build a custom audience of people on your email lists for targeting campaigns.


custom audience email lists

To accomplish this, you simply have to upload a .csv file of your email addresses in the Gemini UI. Gemini handles all the processing of that list, encrypting the file to protect the personal data that resides on your email list. Once you’ve created the custom audience of your email lists, you can easily manage that customer list, adding or deleting new audiences.


accepted file formats

For details, check out Create Audiences From Your Email Lists.

New Sitelink Extensions Introduced

Now you can create and build Sitelink extensions for your campaigns and ad groups, using the new Gemini Shared Library options. Create links to specific pages on your website that appear below your ads. These additional links help your customers by providing a direct shortcut to specific information.


shared-lib-menu

One of the key benefits of Shared Library is that you can create a large set of sitelinks and associate them to Campaigns or Ad Groups in bulk.

For details, check out How To Create Sitelink Extensions.

New Negative Keyword Lists Introduced

Now you can create and build negative keyword lists for all or selected Gemini campaigns, using the Gemini Shared Library options.


negative keyword lists menu item

Negative keywords enable you to refine your matching by blocking words, i.e., excluding words or phrases that you believe are not relevant to your products and services. Both negative phrase and negative exact are supported as match types.

Details are available at Use Negative Keyword Lists.

Updated Native Video Ads Pricing

Video is available for app install ads, brand video ads and direct response ads. For app install ads, video is priced on a CPCV. For brand video, Gemini offers CPV pricing where the view is defined as a 3-second view, and for direct response ads Gemini offers CPC pricing.

For more information, see How To Create Native Ads With Video.

May 2016

New Custom Audience Targeting For Search Introduced

Custom audience targeting is a new capability that allows you to use your own data, in combination with Yahoo data, to effectively target your customers in search results across multiple devices. It’s now available for both native and search ads on Yahoo Gemini for all US advertisers.

Now you can target searchers by their online behavior and interests, in addition to their search queries. Through Yahoo Gemini, you can choose audience segments defined by your own data, or use Yahoo data to engage searchers who are more likely to be interested in your products.

Take advantage of this new capability, so you can increase return on your ad spend, and

  • Retarget consumers who visit or perform specific actions on your website.
  • Engage existing app users based on their in-app behavior (cross-device targeting based on mobile advertising IDs or in-app behavior).
  • Target searchers based on more than 150 audience interest categories from Yahoo.

For more details on how to get started, contact a Yahoo account representative, or log into your Yahoo Gemini account. Check out these topics and how-to’s in the Gemini Advertiser Guide:

Important Update to Post Pay - Billing

Important

Any existing prepaid funds will automatically carry over to the Post Pay system as a credit and the credit amount will be used first for ad spend, before Post Pay charges are incurred. For information on Post Pay, refer to How We Bill You - Post Pay.

New Updates on Required Assets & Pricing for App Installs on Mobile


For more information, see Drive App Installs on Mobile.

New Connection Target Object Type Added to Bulk

  • Added Connection Target as a new object type in Bulk which is available for video ads and lets you target WIFI or any connection type. See Connection Targets in Bulk for more information.
  • For Gemini API users, you’ll also find the CONNECTION field available in Targeting Attributes for video ads, also enabling you to target WIFI or any connection type.

New Glossary of Key Gemini Terms Introduced

For a quick lookup of key terms, check out the new Glossary of Gemini Terms.

We’ll be expanding this glossary, adding new terms & concepts from the Gemini UI, with links pointing to various topics in the Advertiser Guide. Let us know if there are particular terms that need special attention when you work advertise Gemini. Use the feedback form at the bottom of the page.

New Feedback Form Added to Guide Pages

It’s now easier than ever to provide the Gemini team with feedback on pages you’ve visited in the Gemini Advertiser Guide.

  1. Click Yes or No at the bottom of each page.

feedback yes no
  1. Enter your comments, preferably in detail, identifying the issues of concern, in the form that pops up.

feedback form enter comments

Your feedback is important. Don’t hesitate to enter your comments. If you wish, you can provide an email contact address, so the Gemini team can reach out to you directly and address your concerns and issues.

April 2016

Gemini now provides you with the capability of using conversion rules in your campaigns at the advertiser level.

Check out this new feature in How To Use Conversion Rules in Your Campaigns.

If you’ve already created conversion rules for your campaigns, you can now select one or more of these rules from an entire list available at the advertiser level.

Measure & Optimize Campaign Performance

Conversion tracking is a great way to determine if your campaign is working and how effective it is. You can then measure and optimize your campaign’s performance.

Important

If you’re not familiar with conversion rules and how to create them, you should read these topics to get started:

Conversion Rule Basics

You create a conversion rule with a name and category, adding a default value and specifying the URL of your conversion web page. You then place a code snippet - a conversion tracking tag - on your website. This code snippet informs you when a user has reached the conversion page or taken an action on your web page.

New Change History Available in Gemini UI

The new Change History, called Account History, is now available in the Gemini UI.

How It Works

To access Account History in the UI:

  1. Click the Tools tab next to Reporting and select Account History from the dropdown menu.

new account history
  1. Account History provides you with a 6 month look-back into changes you’ve made in your Gemini account. Note that keyword-level changes are not currently supported in this version.
  2. Navigate your Account History report in four different columns that display relevant change history information:
  • Activity: This is the level in the account hierarchy that was changed AND what entity within that hierarchy. For example: Campaign ID 345409325. If the activity is campaign related, click the hyperlink to view the specific change.
  • Changes: Denotes what the prior value was and what the new value is.
  • Updated by: Denotes the username who made the change.
  • Date and Time: Denotes when the update was made.

Note

The campaign or ad group name is present in the change history report – not just the ID.

March 2016

Better Targeting and Performance

Our new conversion optimization feature allows advertisers to improve campaign performance by optimizing conversions toward a target cost per acquisition (CPA), while an enhancement to our custom audience capability enables advertisers to target users with native ads based on their in-app actions.

New Custom Audience Enhancements

The new custom audience feature allows mobile app marketers to target customers across devices using their own first-party data. With one data feed, Yahoo finds your audience on PC, mobile and tablet. This capability is already available using data from website actions and mobile device IDs.

audience-types

You can now target users with native ads on Yahoo and partner inventory based on consumers’ actions within your own apps. When used together with proprietary Yahoo interest data, the data from custom audience in-app actions helps marketers reach and engage people (including shoppers, gamers, browsers) who have expressed interest in their products or services based on their in-app actions.

New Global Search Capability

Using global search, you can search across all of your ads, campaigns, ad groups and keywords in the Gemini UI.


global-search

New Filtering & Customization Features

Check out some of these new filtering and customizing options in the Gemini UI.

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Custom Table Columns Create Filters Select Date Ranges