Troubleshooting Your Ads

This section, which is new in the Gemini Advertiser Guide, addresses topics and issues that Yahoo Gemini advertisers may encounter when working with the Gemini UI.

Look for timely updates to this section as additional information is provided from Gemini & Oath sales, marketing and engineering teams.

Issue: Differences Between Third-Party Reporting Tools and Gemini Ads Reporting

If you’re using a third-party reporting tool to gain insights (i.e., data ) on the performance of your Gemini ad campaigns, you may encounter reporting differences (variances) of up 20% from that tool and Gemini reporting tools.

This variance can be attributed to differing counting methodologies that exist between Gemini and third-party tool providers.

How third-parties count visits and categorize IP addresses, for example, may be different from Gemini, thus causing the variance.

If, as an advertiser, you can provide the Gemini team with the relevant IP address and referring URL, or source domain for each click event, we can investigate further to determine the variances in reporting between Gemini and third-party tool providers.

Issue: Defaulting to the Minimum Bid Value Without Reporting an Error

Budgets that are set to less than the minimum value (for example, $3 rather $5) will automatically default to the minimum bid value, i.e., $5. No error will be reported to the user. This is standard Gemini behavior. Note that when working with the Gemini UI, you will be able to identify such an error and take the necessary steps to fix it. When working with the BULK API, this may be more difficult to identify and thus fix, so the standard behavior is to default to the minimum bid value.