Creating Custom Audiences

creating custom audiences

Use your website traffic and mobile advertising IDs to find your customers on Yahoo.

To get started, navigate these topics to learn more about how to create custom audiences.

Topic Description
Create custom audiences Learn how to create custom audiences.
Audiences of your site visitors Learn how to create an audience made up of your site visitors. Creating this type of audience is useful because you can retarget people who have been to your site in the past.
Audiences of specific pages Learn how to create an audience made up of people who visit specific pages. Useful if you want a more granular target that takes into account the exact pages the users visited.
Audiences of some pages but not others Learn how to create an audience made up of people who visit some pages but not others. Creating an audience of people who visit some pages but not others is useful if you want a lot of flexibility over the target.
Audiences of your own customers Learn how to create an audience based on your own list of customers on iOS or Android devices. Useful if you have collected your own customer data, or if you have a mailing list of loyal customers or followers.
Audiences of people on your email lists. Learn how to create a custom audience from people on your email lists.
Audiences of in-app events Learn how to create create in-app events to build a custom audience for retargeting campaigns on iOS or to cross-promote your users to different apps.
FAQs Frequently asked questions about custom audiences.