Dimensions Insights

Use Gemini reporting for performance metrics that can be analyzed and segmented by various dimensions for tracking and campaign optimization.

Dimensions are typically the elements of the account setup, targeting attributes, and product specific features.

Data Elements

Note that the following list of data elements is not comprehensive.

Data Element Description
Campaign Id, Name, Status, Start & End Date, Objective (also referred to as Goal in some reports), Budget, Budget Type, Source (Search or Native).
Ad Group Id, Name, Start Date, End Date, Status,
Ad Id, Name, Description, Landing URL, Display URL, Image URL, Status, Format, Title, Sponsored By.
Keyword Id, Value, Bidded Match Type, Destination URL, Param1, Status, KW Landing URL.
Techno/Demo Device, Geo (City, State, DMA, Country).
Ad Extensions Ad Extension Type (Location, Call).
Product Ads Product Group, Item, Product Category, Product Type, Brand.