Yahoo Ad Policies

Be sure to review the following categories & guidelines for Yahoo Advertising Polices.

Categories & Guidelines

Category Description
Native Advertising and Search Ad Policies Points you to the Yahoo Ad Policy page, which is the source of truth for ad policies.
Ad Copy Language & Style Describes some of the frequent issues concerning ad style, usage, compliant and non-compliant text.
Relevant Ad Text Describes Yahoo policy regarding relevant text and description for ads and why some ads are declined.
Sponsored by Box Addresses why an ad was declined for Inaccurate Sponsor Name.
Spammy Content or Arbitrage Explains why an ad was declined for Spammy Content and Arbitrage.
Sexually Suggestive or Immodest Ads Describes why an ad was declined for Sexually Suggestive Text.
Securities Describes why an ad was declined for Securities.
Price Claims or Savings Claims Describes why an ad was declined for Price Claims or Savings Claim in Ad.
Pay to Bid Sites Describes why an ad was declined for pay-to-bid site and explains policy guidelines.