Glossary of Keyword Terms

If you’re looking for definitions of keyword terms in Gemini, you’ll find them in this alphabetical listing.

A - B - C - D - E - G - H - I - K - L - M - N - P - R - S - T - V - W - Z

A

Term Definition
Ad date created Ad creation date.
Ad date modified Date of most recent advertiser modification to the ad.
Ad description The description of the ad that will be shown to the user. This field supports keyword insertion. Max length is 150 characters
Ad display URL The user-friendly URL that is displayed to the user.
Ad extension address The address associated with the ad extension. Applies to call extensions.
Ad extension clicks The clicks garnered from ad extensions.
Ad extension conversions The conversions garnered from ad extensions.
Ad Extension ID The ID of the ad extension.
Ad extension impressions The impressions garnered from ad extensions.
Ad Extension Parent Type The parent type of the ad extension.
Ad extension phone number The phone number associated with the ad extension. Applies to call extensions.
Ad extension spend Spend as a result of the ad extension.
Ad extension title The title of the ad extension. Populated only for sitelinks.
Ad Extension Type The type of the ad extension.
Ad format The format of the ad unit.
Ad Group date created The creation date of the ad group.
Ad Group date modified The date the ad group was last modified.
Ad Group ID The ID of the ad group.
Ad group ID The ID of the ad group.
Ad Group Name The name given to a specific ad group.
Ad Group Status The status of the ad group.
Ad group tracking URL The 3rd party tracking URL utilized to track activity on the ad.
Ad ID The ID of the ad.
Ad image Image utilized in ad unit.
Ad image URL The URL of the (uploaded thumbnail) image.
Ad landing URL The URL where the user was redirected to upon clicking the ad.
Ad sponsored by The text shown against the sponsored by label in the ad.
Ad Status The status of the ad unit.
Ad Title The title given to the ad.
Advertiser Currency The local currency used by the advertiser.
Advertiser Date Created Creation date of the advertiser.
Advertiser Date Modified Date of the most recent advertiser modification.
Advertiser ID The ID of the account associated with the ad group.
Advertiser Name The name of the advertiser.
Advertiser Status Status of the advertiser in relation to being live for serving.
Advertiser Timezone The timezone of the advertiser.
Age The age range of the user, bucketed into specific age range categories.
Audience ID The IDs associated with the specific audience type. There are 3 types of audiences: General interests, custom audiences, and custom segments.
Audience Name Name given to the specific audience.
Audience Status Status of audience targeting.
Audience Type Type of Audience target.
Average CPC The average cost per click bid value.
Average CPI The average cost per install value.
Average CPM The average cost per thousand impressions.
Average Video % shown The average percent of the video shown.
Average Position The average position of the ad unit.

B

Term Definition
Bidded match type The keyword bidded match type.
Brand The brand offer put forth by the advertiser. This is the same value as the brand field in the product feed.
Budget The budget given at the campaign level.
Budget type Type of budget specified by the advertiser.

C

Term Definition
Call to action text Also known as CTA, usually a verb enticing users to take action, for example, Shop Now.
Campaign Date Created Campaign creation date.
Campaign Date Modified Date of most recent advertiser modification.
Campaign End Date End date of the campaign.
Campaign ID The ID of the campaign associated with the ad group.
Campaign Name The name of the campaign (unique value).
Campaign Objective The objective of the campaign as defined in the campaign settings. Also referred to as the campaign goal in.
Campaign Start Date Start date of the campaign.
Campaign Status The status of the campaign.
City The name of the user’s city.
City WOEID The city ID given for a specific location.
Click Share The click share of the advertiser within the marketplace, based on keyword level data.
Clicks The number of clicks the ad receives.
Conversion device The device user converted on when viewing an ad.
Conversion Share The conversion share of the advertiser within the marketplace, based on keyword level data.
Conversion Tracking The Gemini tracking pixel ID.
Conversion value The actual revenue/value associated with the conversion event. This is provided by the user.
Conversions The total number of conversions; this includes both post click and post impression.
Cost per video view Average cost per video view.
Country Country origin of the user.
Country WOEID The country ID given for a specific location.
CPC The cost per click bid value.
CTR The click through rate, determined by clicks divided by impressions.

D

Term Definition
Day A reporting filter used when running a report: Hour, Day, Week Month.
Delivered Match Type The delivered match type of the keyword.
Destination URL The landing page URL where user will be taken to, upon click on the ad.
Device The device the user was on and captured by our reporting.
Device Type Type of Device user was on during time of action or impression.
DMA The DMA name of the user.
DMA WOEID The DMA ID given for a specific location.

E

Term Definition
End Date The end date of the ad group.

G

Term Definition
Gender The gender of user who garnered the impression.

H

Term Definition
Hour A reporting filter used when running a report: Hour, Day, Week Month.

I

Term Definition
Impression share The impression share of the advertiser within the marketplace, based on keyword level data.
Impression tracking URL The 3rd party tracking URL utilized to track impressions.
Impressions The number of views the ad receives.
In App Post Click Conversions The total Post Click Conversions that occurred in the app after it was installed. These conversions occurred in the app, but were attributed to clicks made on an ad outside of the app. (7 day lookback window).
In App Post View Conversions The total Post View Conversions that occurred in the app after it was installed. These conversions occurred in the app, but were attributed to impressions made on an ad outside of the app. (1 day lookback window).
Item The ID of the advertiser offer made in the ad. This is also the same value as the ID field in the product feed.

K

Term Definition
Keyword The token or query.
Keyword date created Keyword creation date.
Keyword date modified Date of most recent advertiser modification to the keyword.
Keyword ID The ID of the keyword.
Keyword Landing URL The keyword landing page URL.
Keyword Match Type The bidded keyword match type.
Keyword max bid The maximum bid set forth for a keyword.
Keyword Param 1 The param1 value for the keyword.
Keyword Param 2 The param2 value for the keyword.
Keyword Param 3 The param3 value for the keyword.
Keyword Status The status of keyword.
Keyword Value The keyword, also known as token.

L

Term Definition
Location The location type of the user. Denotes if the user is located in a specific area or has the intent or interest in the area.

M

Term Definition
Max Bid The maximum bid set forth for a keyword.
Month A reporting filter used when running a report: Hour, Day, Week Month.

N

Term Definition
Native channel Indicator attribute that flags the campaign as native.

P

Term Definition
Post Click Conversions A conversion that takes place after a user has clicked on the ad.
Post Impression Conversions A conversion that takes place after a user has viewed the ad.
Post View conversions A conversion that takes place after a users has viewed the ad.
Price type The pricing model setup for payment of activity.
Pricing type The pricing model setup for payment of activity.
Product group ID The ID of the product or product group (same as the offer group).
Product Type The advertiser’s own categorization of the product. This is the same value as the product type in the advertiser’s product feed.

R

Term Definition
Reseller ID Specific ID utilized for our reseller business to locate specific advertisers.
Rule ID The ID associated with the conversion rule.
Rule Name The name associated with the conversion rule, defined by the user.

S

Term Definition
Search Channel Indicator attribute that flags the campaign as search.
Search Term The keyword the user search for. Also called canon, token or query.
Source The source represents where traffic is coming from.
Spend The monetary amount of activity the account has accrued. Denoted by advertiser’s currency and includes traffic quality adjustments, but not financial adjustments until Month-end accounting cycle.
Start Date The start date of the ad group.
State The State of the user.
State WOEID The State ID given for a specific location.

T

Term Definition
Total Conversions Total conversions garnered (post click +post impression conversions).
Tumblr Engagement Rate For Tumblr Campaigns, tracks the percentage of time that an Impression lead to an Engagement, such as a Follow
Tumblr Engagements Count of total Engagements attributing to a Tumblr Campaign. Engagements are Follows, Reblogs, or Likes.
Tumblr Follow Rate For Tumblr Campaigns, tracks the percentage of time that an Impression leads to a Follow.
Tumblr Follows The number of Follows the Tumblr post received.
Tumblr Likes The number of Likes the Tumblr post received.
Tumblr Paid Engagement Rate For Tumblr Campaigns, tracks the percentage of time that an Impression lead to a Paid Engagement.
Tumblr Paid Engagements For Tumblr Campaigns, tracks the number of Engagements that Advertisers were charged for.
Tumblr Reblog Rate For Tumblr Campaigns, tracks the percentage of time that an Impression lead to a Reblog.
Tumblr Reblogs The number of reblogs or shares the Tumblr post received.

V

Term Definition
Video 100% Complete Number of times the video played to 100% of its length.
Video 25% Complete Number of times the video played to 25% of its length.
Video 50% Complete Number of times the video played to 50% of its length.
Video 75% Complete Number of times the video played to 75% of its length.
Video after 30 seconds view The number of times the video played longer than 30 seconds.
Video Closed The number of times the video was closed by the viewer.
Video Completes With Audio The video completes 100% with audio ON.
Video Expands The number of times the video was expanded.
Video Replays The number of times the video was replayed once it completed.
Video Skipped The number of times the video was skipped.
Video Starts The total number of video starts.
Video Unmutes The number of times the video is unmuted manually by the viewer.
Video Views The total number of video views.

W

Term Definition
Week A reporting filter used when running a report: Hour, Day, Week Month.
WOE ID The ID given to a specific location. This stands for Where On Earth.
WOE Name The location name.
WOE Type The type of WOE IDs available.

Z

Term Definition
Zip The zip code of the user.
Zip WOEID The zip ID given for a specific location.