Import Campaigns from AdWords

Yahoo Gemini Account sync is a powerful new feature extension to the Yahoo search family. The initial version of Account Sync lets you import your Google AdWords campaigns into Gemini.

Important

To view the ad types and categories that Account Sync can import, check out these sections: What Gemini Account Sync Imports and What Gemini Account Does Not Import for details.


account-sync-menu

Key Benefits

Gemini Account sync provides a number of important benefits for AdWords customers:

  1. Increase your online sales through additional supply from Yahoo.
  2. Import your AdWords portfolio (US campaigns only) with a click of a button.
  3. Control your campaign budgets and adjust your bids easily when you account-sync with Gemini Account Sync by applying Bid and budget modifiers.

Using Gemini Account sync, you can extend the effort (read: investment) you’ve spent on AdWords to drive more business results and ROI with your search campaigns. With minimal time and effort, you’ll increase volume, i.e., both traffic and impressions by running on new and additional supply from Yahoo.

How It Works

Initial account setup is super easy and straightforward.

Once you complete the setup and perform the import, you’ll be able to optimize and manage your search campaigns at scale within Gemini. Any and all changes you make on Google AdWords – bids, budgets, keywords –- can be instantly reflected on Yahoo Gemini by re-initiating the Account Sync.

Get Started

get started account sync

Follow these steps to get started syncing to your AdWords account:

  1. If you’re a brand new Gemini advertiser, once you’ve created your account and launched a campaign, click the Account sync tab, and then click the Sync with AdWords customer button.

click button

Note

Once you’ve created your first AdWords account sync, the system ensures that the Gemini advertiser timezone aligns with your AdWords timezone.

  1. You’ll be asked in a dialog if you wish Gemini Yahoo to manage your AdWords campaigns.

google authentication
  1. Click Allow to continue.
  2. If you’re an existing Gemini advertiser, click the Account sync tab and then click the Import AdWords file button.

import button
  1. Now you can sign in to your Google AdWords account and import your campaigns.

sign in to sync
  1. Click Sign in with Google.

Gemini Account Sync identifies your Google AdWords account with your Account name and Customer id.


name-customer-id

Important

In the initial implementation of Gemini Account Sync, if you’re an AdWords Advertiser, you can associate one customer account to one Gemini Account.

Upload your AdWords bulk file

  1. If you’ve clicked Import from AdWords file, you can now simply drag-and-drop your AdWords bulk file in .csv format into the panel.

upload-bulk-file-adwords

Ensure that you’ve exported those .csv files from Google AdWords version 11+. The maximum file size for export is 2G.

  1. Now review your import settings.

review settings
  1. Specify bids and budgets, as well as track your ads. You can match AdWords bids, increase or decrease those bids by specific amounts and percentages.

bids budgets
  1. Make your ad tracking and duplicate choices, specifying destination URLs and ads for duplicate URLs.

ad tracking
  1. From the dropdown menu, you can also specify if you want to create a new ad if the display URL or tracking/final/URL/mobile URL combination is different.

different-url-combo
  1. Once you’ve completed your choices, click Import from AdWords.

Select from list of campaigns

If you wish to select specific campaigns in your AdWords account for sync, click the Select campaigns for sync option to import and sync with Gemini.

You can select from a list of selected campaigns. By default, Account sync imports all active AdWords campaigns, ad groups, keywords and ad extensions. However, you have the ability to change that selection. All your managed ads and campaigns are then sync’d.

  1. Click from the list of campaign names. The selected campaigns will appear in the column next to your selected campaigns.

review save
  1. Select the bids and budgets you want:

select bids budgets

You can match AdWords bids, increase or decrease those bids by specific amounts and percentages.

  1. Make your ad tracking and duplicate choices, specifying destination URLs and ads for duplicate URLs.

ad-tracking
  1. Click Save and sync now.
  2. Gemini Account Sync syncs your AdWords account. Once that’s completed, you should set up your billing information. If you’re an existing advertiser, you can skip this step. If you’re a new advertiser, you’ll need to do this.

processing
  1. Now you can view your Sync summary, and either download the full report or download an error report for your entities.

sync summary
  1. Track the history of your account syncs to monitor status.

Gemini Account Sync provides you with data on what you’ve added, updated, deleted and a report on what you’ve sync’d.


history

FAQs

Q. Is there a way to undo or un-sync an AdWords account from a Gemini account, so you can then sync to a different account?

A. Yes, you can un-sync an AdWords account from a Gemini account to sync with a different account. However, the campaigns imported will remain from prior syncs completed unless you delete via the Gemini interface.

To un-sync and sync to another account click the Sign Out option under the Account Sync tab:


sign out option

Important

Once you sign-out, you will no longer be able to sync with your AdWords account until you sign back in or sync with a different account.

Once signed out, select the Sync with AdWords customer button and select your alternate AdWords account.


sync with adwords

Q. If my campaigns serve in a non-US market, will I be able to port those campaigns into Gemini?

A. No. In the current release of Account sync, you won’t be able to port those campaigns into Gemini. In the campaign selector window, you won’t be able to select non-US campaigns.

Q. Do I need to have a fresh Gemini account or campaign to implement the Account sync functionality, or can I apply sync to an existing search campaign within Gemini?

A. There’s no need to create a new account to use Gemini Account sync. If you have an existing account, you can use that. If there’s a conflict with campaign names across Adwords and Gemini, Gemini will create new campaigns upon first sync and append a timestamp to those campaigns. Any subsequent syncs are sticky across both platforms.

Gemini Account Sync Imports

Be sure to review the following section to see what Gemini Account Sync imports and does not import.

Gemini Account Sync imports the following:

Category Imported
Campaigns Targeting EN users only. Search campaigns only.
Ad groups  
Ads Text ads and Expanded Ads formats only. Support for 1 desktop & 1 mobile destination URL only. Note that we do not support text ads that have a device preference set to mobile.
Keywords (+) Ad Group level.
Keywords (-) Ad Group & Campaign level. Only supporting non-shared negative keywords.
Ad extensions Campaign-level Sitelink extensions. Adgroup-level Sitelink extensions.
Negative location targeting Campaign level
Targeting Location targeting (Radius & Geo) at the Campaign level. DayParting.

Important

Account Sync supports Upgraded Urls, which include custom parameters. In addition, Account sync now also supports Campaign-level Callout Extensions and Campaign-level Call extensions.

Gemini Account Sync Does Not Import

Be sure to review the following section to see what Gemini Account Sync imports and does not import.

Gemini Account Sync doesn’t import the following:

Category Not Imported
Campaigns
  • Frequency capping
    • Conversion optimization
    • Ad serving optimization
    • RTB opt-in/outs
    • Labels
Ad groups
  • Labels
Ads
  • Labels
    • Ad Customizers
    • Non-Family safe ads
    • Ad Level targeting
    • Mobile targeting at the AdGroup & Campaign level.
Keywords (+)
  • Labels
    • Experiment Data
    • CPC bid estimates
    • Quality score
Keywords (-)
  • Labels
    • Advertiser level keywords
Ad extensions

Ad Extension Targeting:

  • Device
  • Geo
  • Campaign

AdGroup

  • CallExtension
  • Call conversion types
  • Call only

Location

Call out extensions

Shared sitelinks  
Campaign-level Location Extensions  
Campaign-level Review Extensions  
Shopping Campaigns

Ad group product partitions

Ad group product groups

Product scope campaign criterion

Display Campaigns  
Dynamic Ad Campaigns  
Experimental Campaigns  
Don’t ingest DELETED and SUSPENDED entities