How-To’s

These How-To’s describe the tips and techniques you can use in your Yahoo Gemini ad campaigns to drive more traffic to your website, raise brand awareness, drive mobile app installs, and more.

How To Add a New Native Campaign

Check out this video for a quickstart on how you can create a new Gemini native campaign.

Topics to Navigate

Topic Description
How to create campaigns to drive web traffic Describes how to define your audience, set your ad budget, select images, create ad text and links.
How to create campaigns to raise brand awareness Describes how to define your audience, set your ad budget, select images, create ad text and links, and preview your ad on different devices.
How to drive mobile app installs Explains how to create an app install campaign.
How to get more clicks with your ads Provides best tips for writing ads, titles, descriptions and producing images that get more ad clicks.
How to create native ads with images Discusses how to think native, identify your brand message, maintain brand consistency, adhere to technical requirements for images, specify the correct logo and text, know if your native ads are working.
How to create native ads with videos Explains the technical requirements for video, pricing, best practices, with examples of native brand videos that work and don’t work.
How to create sitelink extensions Describes how to take advantage of sitelinks, which are additional website links that appear below your ads.
How to create conversion rules for campaigns Describes how to create conversion rules for your campaigns.
How to import from Google AdWords Describes how you can perform bulk uploads from Google AdWords Editor account files.
How to use Account sync to import campaigns from Google AdWords Describes how you can import campaigns from Google AdWords into Gemini.
How to use search on native for your search campaigns Describes how you can use search on native for your Gemini search campaigns.
How to create carousel ads to drive user engagement and demand Describes how you can create carousel ads for your Gemini campaigns on desktop, mobile and mail.
How to use native bid adjustments to optimize supply & device placement Describes how you can adjust bids to optimize supply and device placement toward your campaign objectives.
How to use site bid adjustments to modify your bids Describes how you can identify top-performing sites and bid more on just those sites.
How to use sub-account budgeting to set monthly or total budgets Describes how you can use sub-account budgeting to set monthly or total budgets for your Gemini ad campaigns.
How to use call extenstions for search campaigns Describes how you can use call extensions or click-to-call for your Gemini ad campaigns.

Storytelling Principles

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