Dynamic Product Ads¶
Welcome to Gemini’s new Dynamic Product Ads (DPA) for Native!
To get a taste of Dynamic Product Ads, take a look at this video, which cruises you through the various DPA types and examples for mobile and desktop. You can start/stop the video for a deeper look.
This guide provides you with the basic steps on how to get started and what you need to know in order to take advantage of this new Gemini feature set. For managed accounts, be sure to contact your Gemini account team for greater assistance in setting up and launching your catalogs and product feeds.
What are Dynamic Product Ads?¶
Dynamic Product Ads are feed-based ads that you can personalize, depending on each of your customer’s unique shopping history and buying habits. For example:
In the mobile display on the left, people viewed this particular designer spring jacket on your website. Those people are then automatically served DPA for the same or a similar product, shown in the mobile display on the right.
These ads are ideal if you’re running an e-commerce or travel business, with large product catalogs.
Dynamic Product Ads offer the following advantages for Gemini advertisers:
- Relevance: Display products to shoppers who have interacted with your products or shown interest to those products on your website.
- One-time Setup: No need to constantly refresh your creative - use your catalog feed to automatically create native ads, saving you time and effort.
- Personalized Creative: Dynamic ads automatically update according to your shoppers’ buying habits.
- Scale: Rely on Yahoo’s massive reach to connect you to your target audience throughout the path to purchase.
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