Dynamic Product Ads¶
Welcome to Gemini’s new Dynamic Product Ads (DPA) for Native!
Check out this video for a quickstart on how you can take advantage of Dynamic Product Ads in Gemini.
Dynamic Product Ads are feed-based ads that you can personalize, depending on each of your customer’s unique shopping history and buying habits. These ads are ideal if you’re running an e-commerce or travel business, with large product catalogs.
This guide will provide you with the basic steps on how to get started and what you need to know in order to take advantage of this new Gemini feature set. For managed accounts, be sure to contact your Gemini account team for greater assistance in setting up and launching your catalogs and product feeds.
Dynamic Product Ads offer the following advantages for Gemini advertisers:
- Relevance: Display products to shoppers who have interacted with your products or shown interest to those products on your website.
- One-time Setup: No need to constantly refresh your creative - use your catalog feed to automatically create native ads, saving you time and effort.
- Personalized Creative: Dynamic ads automatically update according to your shoppers’ buying habits.
- Scale: Rely on Yahoo’s massive reach to connect you to your target audience throughout the path to purchase.
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