Bulk Fields & Object Types

You can download a sample bulk file here.

Object Types & Available Actions

These are the object types and actions available for your bulk files.

Object Type Action
Ad Create and manage ads.
Ad Assets Create and manage ad assets.
Ad Group Create and manage ad groups.
Ad Schedule Set a schedule for your search ads to serve on specific days and times of the week.
Ad Site Setting Create and delete ad site settings.
Campaign Create and manage campaigns.
Custom Audience Create and manage custom audiences at both campaign and ad group levels.
Age Target Create age targets for native campaigns set at the campaign level.
Connection Target Create connection targets for video ads at the campaign or ad group level.
Device Target Create and manage device targets primarily for search campaigns.
Site X Device Targeting Create and manage site x device targeting primarily for native campaigns.
Gender Target Create and manage gender targets for native campaigns set at campaign level.
Interest Target Create and manage interest targets for native campaigns set at the campaign level.
Location Target Create and manage location targets, which can be set at both campaign and ad group levels.
OS Version Target Create and manage OS Version targets for install app native campaigns.
Location Target Create and manage location targets, which can be set at both campaign and ad group levels.
Radius Target Create and manage radius targets for mobile search campaigns, set at both campaign and ad group levels.
Supply Target Create and manage supply targets for native campaigns, set at both campaign and ad group levels.
Site Exclusion Create and manage site exclusions for search campaigns, set at the campaign level.
Keyword Create and manage keywords.
Shared Set Create and manage shared sets.
Shared Sitelinks Create and manage shared sitelinks.
Shared Sitelink Settings Create and manage shared sitelink settings.
Shared Negative Keyword Create and manage shared negative keywords.
Campaign Shared Sets Create and manage campaigns shared sets at the campaign level.
Call Extension Referred to as Click-to-Call, displays an advertiser-provided phone number in the format of a Call button for text ads on smartphones. Available for search campaigns set at the campaign level.
Product Ads Used to promote your products and offers in Gemini search campaigns. To run product ad campaigns, you must first share your product catalog with Yahoo Gemini. Contact your Yahoo representative for details.

Important

You are not required to use all of the object types. For example, if you’re running a native-only campaign, you won’t be using keywords or sitelink extensions. If you don’t want to target your campaign to a specific gender, you won’t be using a gender target object. If the Object Type is blank for a row, that row will be marked as an Error row.

Note

If you are working with bid modifiers, param1 and destination URL fields in bulk, you need to enter DELETE_VALUE in those fields to clear them out when you’re updating object values, rather than leaving the fields blank. If left blank, Gemini will ignore them.