Site X Device Targeting

Site Bid Adjustments, or Site X Device Targeting, allows native advertisers to modify their bids on a per-site, per-device basis on selected sites. This is applicable to native channel only, as well as VisitWeb or PromoteBrand objectives only. Site X Device targeting can be set at either the campaign or ad group level.

Important

You can only create or delete these targets, and only change the bid modifier.

Fields

The following fields are available for creating and managing a site x device target:

Name Description Type Add Delete
Site

The site name to target. Can be set to one of the following:

  • AT&T_MAIL_US_2
  • TUMBLR
  • NEWS_APP_US
  • FINANCE_US
  • HOMEPAGE_US
  • MAIL_US
  • MAIL_APP_2
  • NEWS_US
  • CELEBRITY_US
  • SPORTS_US_2
  • SPORTS_US
  • WEATHER
  • AT&T_MAIL_US
  • ANSWERS_US
  • MAIL_APP
  • FANTASY_SPORTS
  • MAIL_AR
  • HOMEPAGE_BR
  • MAIL_BR_2
  • HOMEPAGE_CA
  • MAIL_CA
  • MAIL_DE
  • MAIL_ES_2
  • HOMEPAGE_FR
  • MAIL_FR
  • MAIL_IT
  • MAIL_MX_2
  • HOMEPAGE_UK
  • MAIL_UK
  • MAIL_MX
  • MAIL_BR
  • MAIL_ES
  • MAIL_HK
  • MAIL_AU
  • HOMEPAGE_HK
  • HOMEPAGE_IN
  • MAIL_IN
  • MAIL_PH
  • MAIL_SG
  • NEWS_TW
  • MAIL_TW
  • HOMEPAGE_TW
  • NEWS_FR
  • NEWS_HK
  • SKY_MAIL_UK
  • BT_MAIL_UK
  • MONEY_TW
  • AUCTION_TW
  • STYLE_US
enum required required
Device

The device to target. Can be set to one of the following:

  • MOBILE
  • DESKTOP
enum required required
Campaign ID The ID of the parent campaign. long Required if the target is set at the campaign level. Required if the target is set at the campaign level.
Ad Group ID The ID of the parent ad group. long Required if the target is set at the ad group level. Required if the target is set at the ad group level.
Bid Modifier The bid modifier enables you to increase or decrease your native campaign bid for any valid site+device. The bid modifier (%) range is: 0 to 800. integer required optional

Create Site X Device Targeting

The following example contains the fields required for targeting a site x device. All other fields in this spreadsheet are blank and are not shown:

Action Object Type Campaign ID Site Device Bid Modifier
Add Site X Device Target 123 HOMEPAGE_US DESKTOP 50

Update Site X Device Targeting

The following example shows updating the bid modifier for the Site X Device. Only bid modifier is updatable. Other fields in this spreadsheet are blank and are not shown:

Action Object Type Campaign ID Site Device Bid Modifier
Update Site X Device Target 123 HOMEPAGE_US DESKTOP 20

Delete Site X Device Targeting

The following example shows deleting the bid modifier for the Site X Device. Other fields in this spreadsheet are blank and are not shown:

Action Object Type Campaign ID Site Device
Delete Site X Device Target 123 HOMEPAGE_US DESKTOP