OS Version Targeting

OS Version target is available for InstallApp and ReengageApp native campaigns and can be set at the ad group level.

Important

You can only create or delete these targets, and only change the bid modifier.

Fields

The following fields are available for creating and managing OS Version target:

Name

Description

Type

Add

Delete

OS Version

The version of the operating system running in your device.

int

required

required

Campaign ID

The ID of the parent campaign.

long

Required if OS Version target is set at campaign level.

Required if OS Version target is set at campaign level.

Ad Group ID

The ID of the parent ad group.

long

Required if OS Version target is set at ad group level.

Required if OS Version target is set at ad group level.

Bid Modifier

The bid modifier enables you to increase or decrease your campaign bid for any valid OS Version. The bid modifier range (%) for OS Version is: -90% to 900 (i.e., from 0.1 to 10 times bid)

string

optional

optional

Match Type

Optional for creates, read-only for updates. If the value is Negative, we will apply negative targeting. Otherwise, if left blank, we will apply default positive targeting.

string

read-only/optional

optional

Create OS Version target

The following example contains the fields required for creating an OS version target. All other fields in this spreadsheet are blank and are not shown:

Action

Object Type

Ad Group ID

OS Version

Add

OS Version Target

123

7.x

Update OS Version target

Updates are not supported for OS Version targets. If you need to change OS Version targets, you need to delete the existing OS Version target and create a new one.

Delete OS Version target

To delete an OS Version target, the required fields are Action, Object Type, OS Version and the Parent Ad Group Id:

Action

Object Type

Ad Group ID

OS Version

Delete

OS Version Target

123

7.x