OS Version Targeting

OS Version target is available for InstallApp and ReengageApp native campaigns and can be set at the ad group level.

Important

You can only create or delete these targets, and only change the bid modifier.

Fields

The following fields are available for creating and managing OS Version target:

Name Description Type Add Delete
OS Version The version of the operating system running in your device. int required required
Campaign ID The ID of the parent campaign. long Required if OS Version target is set at campaign level. Required if OS Version target is set at campaign level.
Ad Group ID The ID of the parent ad group. long Required if OS Version target is set at ad group level. Required if OS Version target is set at ad group level.
Bid Modifier The bid modifier enables you to increase or decrease your campaign bid for any valid OS Version. The bid modifier range (%) for OS Version is: -90% to 900 (i.e., from 0.1 to 10 times bid) string optional optional
Match Type Optional for creates, read-only for updates. If the value is Negative, we will apply negative targeting. Otherwise, if left blank, we will apply default positive targeting. string read-only/optional optional

Create OS Version target

The following example contains the fields required for creating an OS version target. All other fields in this spreadsheet are blank and are not shown:

Action Object Type Ad Group ID OS Version
Add OS Version Target 123 7.x

Update OS Version target

Updates are not supported for OS Version targets. If you need to change OS Version targets, you need to delete the existing OS Version target and create a new one.

Delete OS Version target

To delete an OS Version target, the required fields are Action, Object Type, OS Version and the Parent Ad Group Id:

Action Object Type Ad Group ID OS Version
Delete OS Version Target 123 7.x