Interest Targets

Interest targeting is available for native campaigns and can be set at the campaign level.

Important

You can only create or delete these targets, and only change the bid modifier.

Fields

The following fields are available for creating and managing an interest target:

Name Description Type Add Delete
Segment ID The ID of interest. long required required
Interest The name of the interest associated with the Segment ID. string optional optional
Campaign ID The ID of the parent campaign. long required required
Bid Modifier The bid modifier enables you to increase or decrease your search campaign bid for any valid object ID. The bid modifier range for interest is: -90 to 900 string optional optional
Match Type Optional for creates, read-only for updates. If the value is Negative, we will apply negative targeting. Otherwise, if left blank, we will apply default positive targeting. string read-only/optional optional

Create Interest Targeting

The following example contains the fields required for targeting an interest. All other fields in this spreadsheet are blank and are not shown:

Action Object Type Campaign ID Segment ID Interest Status
Add Interest Target 123 20022219 Arts and Entertainment (not required - will default to Active)

Update Interest Targeting

Updates are not supported for Interest Targeting. If you need to update an existing Interest Target, you need to delete the Interest Target and add a new one.

Delete Interest Targeting

The following example contains the fields required for deleting an interest target. All other fields in this spreadsheet are blank and are not shown:

Action Object Type Campaign ID Segment ID
Add Interest Target 123 20022219