Gender Targets

Gender targeting is available for native campaigns and can be set at the campaign level.

Important

You can only create or delete these targets, and only change the bid modifier.

Fields

The following fields are available for creating and managing a location target:

Name Description Type Add Delete
Gender Can be either Male or Female. If no value is provided the campaign will target all genders. string required required
Campaign ID The ID of the parent campaign. long required required
Match Type Optional for creates, read-only for updates. If the value is Negative, we will apply negative targeting. Otherwise, if left blank, we will apply default positive targeting. string read-only/optional optional

Create Gender Targeting

The following example contains the fields required for targeting male gender. All other fields in this spreadsheet are blank and are not shown:

Action Object Type Campaign ID Gender
Delete Gender Target 123 Male

Update Gender Targeting

Updates are not supported for Gender Targets. If you need to update an existing Gender target, you need to delete the relevant Gender target and add a new one.

Delete a Gender Target

To delete a Gender Target, the required fields are Action, Object Type, Gender and the Parent Campaign Id:

Action Object Type Campaign ID Gender
Delete Gender Target 123 Male