Device Targeting

Device targeting (Desktop, Smartphone, Tablet) applies primarily to Search campaigns. However, for Native campaigns, this does apply to InstallApp and ReengageApp campaigns. Device targeting can be set at either the campaign or ad group level.

Important

You can only create or delete these targets, and only change the bid modifier.

Fields

The following fields are available for creating and managing a device target:

Name Description Type Add Delete
Device Can be set to either Desktop, Smartphone or Tablet. Will default to all if not set. string required required
Campaign ID The ID of the parent campaign. long Required if device target is set at campaign level. Required if device target is set at campaign level.
Ad Group ID The ID of the parent ad group. string Required if device target is set at ad group level. Required if device target is set at ad group level.
Bid Modifier The bid modifier enables you to increase or decrease your search campaign bid for any valid desktop, smartphone or tablet. The bid modifier (%) range is: -100% (to opt out), -90% to +900% (i.e 0 to opt out and from 0.1 to 10 times of bid). string optional optional
Match Type Optional for creates, read-only for updates. If the value is Negative, we will apply negative targeting. Otherwise, if left blank, we will apply default positive targeting. string read-only/optional optional

Create Device Targeting

The following example contains the fields required for targeting a device. All other fields in this spreadsheet are blank and are not shown:

Action Object Type Campaign ID Device Bid Modifier
Add Device Target 123 Tablet 50

Update Device Targeting

Device targeting is updatable, if the user needs to update the bid modifier. But only the bid modifier value is updatable.

To change device targeting, you need to delete the existing device target and create a new one.

Important

You can only create or delete these targets, and only change the bid modifier. Bid adjustments can be updated.

Delete Device Targeting

The following example shows updating the status for the Device ID. Other fields in this spreadsheet are blank and are not shown:

Action Object Type Campaign ID Device Bid Modifier
Add Device Target 123 Tablet 20
Update Device Target 123 Tablet 60