Device Targeting¶
Device targeting (Desktop, Smartphone, Tablet) applies primarily to Search campaigns. However, for Native campaigns, this does apply to InstallApp and ReengageApp campaigns. Device targeting can be set at either the campaign or ad group level.
Important
You can only create or delete these targets, and only change the bid modifier.
Fields¶
The following fields are available for creating and managing a device target:
Name |
Description |
Type |
Add |
Delete |
---|---|---|---|---|
Device |
Can be set to either Desktop, Smartphone or Tablet. Will default to all if not set. |
string |
required |
required |
Campaign ID |
The ID of the parent campaign. |
long |
Required if device target is set at campaign level. |
Required if device target is set at campaign level. |
Ad Group ID |
The ID of the parent ad group. |
string |
Required if device target is set at ad group level. |
Required if device target is set at ad group level. |
Bid Modifier |
The bid modifier enables you to increase or decrease your search campaign bid for any valid desktop, smartphone or tablet. The bid modifier (%) range is: -100% (to opt out), -90% to +900% (i.e 0 to opt out and from 0.1 to 10 times of bid). |
string |
optional |
optional |
Match Type |
Optional for creates, read-only for updates. If the value is |
string |
read-only/optional |
optional |
Create Device Targeting¶
The following example contains the fields required for targeting a device. All other fields in this spreadsheet are blank and are not shown:
Action |
Object Type |
Campaign ID |
Device |
Bid Modifier |
---|---|---|---|---|
Add |
Device Target |
123 |
Tablet |
50 |
Update Device Targeting¶
Device targeting is updatable, if the user needs to update the bid modifier. But only the bid modifier value is updatable.
To change device targeting, you need to delete the existing device target and create a new one.
Important
You can only create or delete these targets, and only change the bid modifier. Bid adjustments can be updated. Note that the object ID of the target is required for the operation.
Delete Device Targeting¶
The following example shows updating the status for the Device ID. Other fields in this spreadsheet are blank and are not shown:
Action |
Object Type |
Campaign ID |
Device |
Bid Modifier |
---|---|---|---|---|
Add |
Device Target |
123 |
Tablet |
20 |
Update |
Device Target |
123 |
Tablet |
60 |