Custom Audience

Custom Audience can be set at both campaign and ad group levels.

Important

You can only create or delete these targets, and only change the bid modifier.

Fields

Use these fields to create and manage custom audience:

Name Description Type Add Delete
Segment ID The ID of the custom audience long required required
Campaign ID The ID of the parent campaign. long required required
Bid Modifier The bid modifier enables you to increase or decrease your search campaign bid for any custom audience ID. The bid modifier range for custom audience is: -90 to 900. string optional optional
Match Type Optional for creates, read-only for updates. If the value is Negative, we will apply negative targeting. Otherwise, if left blank, we will apply default positive targeting. string read-only/optional optional

Create Custom Audience

The following example contains the fields required for creating custom audience. All other fields in this spreadsheet are blank and are not shown:

Action Object Type Campaign ID Segment ID Status
Add Custom Audience 123 20022219 (not required - will default to Active)

Update Custom Audience

Updates are not supported for Custom Audience. If you need to update an existing Custom Audience, you need to delete the custom audience and add a new one.

Delete Custom Audience

The following example contains the fields required for deleting a custom audience. All other fields in this spreadsheet are blank and are not shown:

Action Object Type Campaign ID Segment ID
Delete Custom Audience 123 20022219