Get Started with Gemini Bulk
Use Gemini bulk files to download and edit all the campaign data in your advertiser account. You can then simply edit the data in CSV format in an Excel spreadsheet.
In the Gemini user interface, you generate and download a bulk file and then use that file to edit the campaign data you downloaded, as well as to add new data.
Download a Sample File
You can download a sample file here
The sample file looks like this:
Bulk File Fields & Object Types
Once you’ve downloaded the bulk file, you’ll see that very row represents a single component. A specific ad, for example, is represented by one row, an additional ad by another row.
Each object type has attributes you can edit. Certain attributes are unique to specific object types, however, as described in the table below. The Object Type is a mandatory field and required in every row of an uploaded file. Use this field to tell Gemini what is the object you are describing in a given row.
The Action field is mandatory and required in every row of an uploaded file. Use this field to indicate to Gemini the action you would like to perform for a given row. The field accepts either Add, Update or Delete. In downloaded files the field is empty. If the Action field is blank, the row is ignored and not considered for any additions or updates.
Note
To ensure you have the most up-to-date column headers, you should export a correctly set-up campaign out of the UI and use that export as a template.
Navigate The Object Types
This table illustrates the object types and actions available for your bulk files.
| Object Type |
Action |
|---|
| Ad |
Create and manage ads. |
| Ad Assets |
Create and manage ad assets. |
| Ad Group |
Create and manage ad groups. |
| Ad Schedule |
Set a schedule for your search ads to serve on specific days and times of the week. |
| Campaign |
Create and manage campaigns. |
| Custom Audience |
Create and manage custom audiences at both campaign and ad group levels. |
| Age Target |
Create age targets for native campaigns set at the campaign level. |
| Connection Target |
Create and manage connection targets for video ads. |
| Device Target |
Create and manage device targets primarily for search campaigns. |
| Gender Target |
Create and manage gender targets for native campaigns set at campaign level. |
| Interest Target |
Create and manage interest targets for native campaigns set at the campaign level. |
| Location Target |
Create and manage location targets, which can be set at both campaign and ad group levels. |
| OS Version Target |
Create and manage OS Version targets for install app native campaigns. |
| Radius Target |
Create and manage radius targets for mobile search campaigns, set at both campaign and ad group levels. |
| Supply Target |
Create and manage supply targets for native campaigns, set at both campaign and ad group levels. |
| Shared Set |
Create and manage shared sets. |
| Shared Sitelinks |
Create and manage shared sitelinks. |
| Shared Sitelink Settings |
Create and manage shared sitelink settings. |
| Shared Negative Keyword |
Create and manage shared negative keywords. |
| Campaign Shared Sets |
Create and manage campaigns shared sets at the campaign level. |
| Site Exclusion |
Create and manage site exclusions for search campaigns, set at the campaign level. |
| Keyword |
Create and manage keywords. |
| Call Extension |
Referred to as Click-to-Call, displays an advertiser-provided phone number in the format of a Call button for text ads on smartphones. Available for search campaigns set at the campaign level. |
| Product Ads |
Used to promote your products and offers in Gemini search campaigns. To run product ad campaigns, you must first share your product catalog with Yahoo Gemini. Contact your Yahoo representative for details. |
Important
You are not required to use all of the object types. For example, if you’re running a native-only campaign, you won’t be using keywords or sitelink extensions. If you don’t want to target your campaign to a specific gender, you won’t be using a gender target object. If the Object Type is blank for a row, that row will be marked as an Error row.
Upload Your Bulk Files
Bulk uploading for Gemini is a faster alternative than manually creating each component in the UI. When you upload a bulk file, your changes are applied in the system and visible in the UI.
