Manage Ad Groups

You can perform a variety of tasks to manage your ad groups, including

  • edit an ad group if you want to rename it, edit the schedule or budget, or edit the audience.
  • enable or pause an ad group
  • delete an ad group you no longer need.

Edit an Ad Group

  1. From the Yahoo Gemini Campaigns tab, select the link for the campaign associated with the ad group you want to edit.

select_campaign_link
  1. Select the Ad Groups subtab.

subtab_ad_groups
  1. Select the ad group you want to edit.

select_ad_group
  1. Click the Edit link.

edit_link

Edit Your Schedule and Budget

In the Bid and Settings area, you name your ad group, set the dates you want the ads within your ad group to run, and set the amount you are willing to pay on a Cost Per Click (CPC) or Cost Per View (CPV) basis.


edit_ad_group_schedule_budget

To edit your schedule and budget:

  1. Type a name for your ad group.
  2. Set the schedule. Do one of the following: - Select Start running ads immediately. - Select Set a start and end date, and then select the dates you want the ad group to run.
  3. For bidding, do the following: - If you want to bid the same amount for native and search ads, set a cost per click (CPC) price. - If you want to bid different amounts for native and search ads, click Show advanced settings, move the Set separate bids for native and search ads slider to the right, and and enter separate CPC amounts for each ad type.

Edit Your Audience

Defining your audience tells Yahoo Gemini the types of people you to whom you want your ad to serve. If you want to use your campaign-level settings, you can skip this section. If you do not want to use your campaign-level audience settings, move the Use my campaign level settings slider to the right.


ad_group_define_audience

To define an ad group-level audience:

  1. Define the locations you want to target. In the Locations text box, start typing the name of a country, state, city or Nielson Designated Marketing Area (DMA) that you want to target.
  2. If you want to set up negative geographical targeting (a list of countries that you do not want to target), click Advanced settings and type the name of the countries, states, cities, or DMAs where you do not want your ad to serve.
  3. Set up interest targeting for your native ads by selecting the hobbies and interests your customers pursue. The more interests you add, the more narrow your reach will be. To set up interest targeting, do one of the following: - Start typing the name of an interest in the text box - Click Browse to see a scrollable list of interests
  4. Click Save.

Go Live or Pause an Ad Group

To go live with an ad group or pause an ad group.

  1. From Yahoo Gemini, click the Campaigns tab.
  2. Select the campaign associated with the ad group you want to enable or pause.

select_campaign_link
  1. From the list of ad groups, select the ad group you want to enable or pause.

select_ad_group_checkbox
  1. Select Enable or Pause from the Actions menu.

Delete an Ad Group

If you no longer need an ad group, you can delete it.

To delete an ad group:

  1. From Yahoo Gemini, click the Campaigns tab.
  2. Select the campaign associated with the ad group you want to delete.

select_campaign_link
  1. From the list of ad groups, select the ad group you want to delete.

select_ad_group_checkbox
  1. Select Delete from the Actions menu.