Create a New Campaign¶
A campaign is a series of resources (including at least one ad group and one ad) that support a broad marketing goal, like driving traffic to your website, promoting brand awareness, or increasing conversions.
You can create ads from the Create new campaign page or by editing an existing campaign.
Begin By Choosing a Campaign Goal¶
Explore these various options for your creating your ad campaigns:
1. Drive Traffic to Your Website¶
Visit my website campaigns bring people to your site. You pay only when someone clicks on your ads (CPC) that appear on Yahoo search, sites and apps. This is for native and search ads and is best for bringing people to your website.
2. Raise Brand Awareness¶
Know my brand campaigns promote your business. You pay only when people see your ads (CPM) that appear on Yahoo sites and apps. You pay every time some views your video (CPV). This is for native and video ads and is best for getting people to see your ads.
3. Drive App Installs on Mobile¶
Download my app campaigns take people straight to the app store to download your app. Pay only when someone clicks on your image ads (CPC) that appear on Yahoo apps. You pay every time someone views your video (CPV). This is for native and video ads and is best for increasing app installs.
These How-To’s tell you how to drive traffic to your website, raise brand awareness and drive users to install your app.
|How To Create Campaigns To Drive Web Traffic||Learn how to drive traffic to your website.|
|How To Create Campaigns To Raise Brand Awareness||Create campaigns to raise brand awareness.|
|How To Drive Installs on Your Mobile App||Learn how to drive app installs.|
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