Add web event to yahoo calendar

f you go to this link http://sxswi-ehome.eventbrite.com/ you can see there is a link saying that
"add to my calendar" between "when" and "where" titles on right side.If you click on this you can see that
yahoo calendar link.If you click on that link you can add the event details(for the event
"Mashable's MashBash SXSWi 2010") to your yahoo calendar. I want to do the exact same way to my events on my web page,how can I do it?

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