Targeting¶

Region¶

To narrow your Targeting by Region, search and select Regions:

Country¶

To narrow your Targeting by Country, search and select Countries:

Language¶

To narrow your Targeting by Language, search and select Languages:

Gender Estimate¶

To narrow your Targeting by Gender Estimate, search and select Gender Estimates. Options are Male, Female and Unknown:

Age Estimate¶

To narrow your Targeting by Age Estimate, search and select Age Estimates. Options are 13-17, 18-24, 25-34, 35-54, 55+ and Unknown:

Install Date¶

To narrow your Targeting by Install Date, select the Install Date filter:

Options for Install Date targeting are:

• exactly N Days Ago: Select “exactly” to target users who installed a specific number of days ago Note that 1 day ago is yesterday as of the day the campaign is being evaluated, 2 days ago is the day before yesterday. (Note: Flurry evaluates the full day, midnight to midnight, in the Pacific time zone when filtering for a full day.) This option is ideal for the New User Retention campaign or ongoing (daily, weekly, monthly) promotional campaigns, because Flurry will always evaluate relative to the current day during the campaign.

• within the last N Days: Select “within the last” to target users who installed your app between a certain number of days ago and the current day as of the time the report is run.

• during specific time period: Select “during specific time period” to target users who first installed your app within a specific date range.

Activity Level¶

To narrow your Targeting by user Activity, select the Activity Level filter:

You can use the Activity Level filter to target by

• Average Session Count within a given time period

  • Average Session Count can be used to target your light, medium or heavy users, specifying:

    • At least the specified session average

    • Not more than the specified session average

  • Time period options are within the last N days and during specific time period

• Total Session Count within a given time period

  • Total Session Count can be used to target users based on the total number of sessions, specifying one of the following:

    • At least the number of sessions specified

    • Exactly the number of sessions specified

    • Not more than the number of sessions specified

  • Time period options are within the last N days, exactly N days ago, during specific time period and across all time.

You can specify more than one activity level filter for improved targeting granularity by using the “+Add Another” button. When you add another activity level predicate, you may choose whether All of the conditions must be met or Any of the conditions must be met:

• If you choose All & True, then each condition you specify must be True for a given user to fall within the Targeting conditions

• If you choose Any & True, then at least one condition you specify must be True for a given user to fall within the Targeting conditions

• If you choose All & False, then each condition you specify must be False for a given user to fall within the Targeting conditions

• If you choose Any & False, then at least one condition you specify must be False for a given user to fall within the Targeting conditions

Event History Level¶

To narrow your Targeting by user Events or Event Parameters, select the Event History filter:

When targeting by Event, you select your triggering criteria and time frame.

• Options for triggering criteria are:

  • At least N times

  • Exactly N times

  • Not more than N times

• Options for time frame are:

  • Time period options are within the last N days, exactly N days ago, during specific time period and across all time.

You can also choose to target by a specific Event Parameter:

• First select the Event

• By default, Event Parameter will show “Any Parameter.” If the event you selected has been instrumented with Parameters, you may use the dropdown to select a specific Parameter.

  • After you select the parameter, “With Any Value” will be selected for the Parameter. You can toggle to “With Values” and then select the parameter values you want to target.

You can specify more than one event history condition for improved targeting granularity by using the “+Add Another” button. When you add another activity level predicate, you may choose whether All of the conditions must be met or Any of the conditions must be met:

• If you choose All & True, then each condition you specify must be True for a given user to fall within the Targeting conditions

• If you choose Any & True, then at least one condition you specify must be True for a given user to fall within the Targeting conditions

• If you choose All & False, then each condition you specify must be False for a given user to fall within the Targeting conditions

• If you choose Any & False, then at least one condition you specify must be False for a given user to fall within the Targeting conditions

Push Campaign¶

To narrow your Targeting by prior Push Campaigns select the Push Campaign filter:

Start by searching for the Campaign you want to target by. Options for targeting are:

• Sent

• Not Sent

• Sent but Unopened

• Opened

You can choose to target by more than one campaign by selecting “+Add Another.”

• Select “Any” to target to users who meet one or more of the selected Push Campaign conditions

• Select “All” to target to users who meet all of the Push Campaign conditions

Device Model¶

To narrow your Targeting by Device, select the Device Model filter. Use search and select to select one or more Device Models:

OS Version¶

To narrow your Targeting by Operating System, select the OS Version filter. Use search and select to select one or more Operating Systems:

App Version¶

To narrow your Targeting by version, select the App Version filter. Use search and select to select one or more App Versions: