Targeting

Once you’ve selected the Campaign Type, define your Target audience. For all Campaign types, you’re targeting selections will narrow down the users who receive the push.

For triggered campaign types, your Targeting criteria determines not only who receives the push, but when it is sent. For these campaign types, Flurry will constantly look for users that meet all of your specified conditions, and send a push to a user as soon as those conditions are met.

Note that for the Triggered campaign types, a user may receive the push once when they meet all of the conditions specified. Users never become re-eligible to receive a message from the same campaign for New User Retention and Event Driven campaign types.

Flurry offers a variety of ways to target your push notification, including

  • Region
  • Country
  • Language
  • Estimated Age
  • Estimated Gender
  • Prior Push Campaigns
  • User Activity
  • Event History and Event Parameters
  • Operating System
  • App Version
  • Device Type

Region

To narrow your Targeting by Region, search and select Regions:

IMG1

Note: All Targeting will find users based on the intersection of all selected Filters – so users must meet all selected conditions – with the exception of Region and Country filters. These two filters will be unioned together and then intersected with any selected filters.

Country

To narrow your Targeting by Country, search and select Countries:

IMG2

Note: All Targeting will find users based on the intersection of all selected Filters – so users must meet all selected conditions – with the exception of Region and Country filters. These two filters will be unioned together and then intersected with any selected filters.

Language

To narrow your Targeting by Language, search and select Languages:

IMG3

Gender Estimate

To narrow your Targeting by Gender Estimate, search and select Gender Estimates. Options are Male, Female and Unknown:

IMG4

Age Estimate

To narrow your Targeting by Age Estimate, search and select Age Estimates. Options are 13-17, 18-24, 25-34, 35-54, 55+ and Unknown:

IMG5

Install Date

To narrow your Targeting by Install Date, select the Install Date filter:

IMG6

Options for Install Date targeting are:

  • exactly N Days Ago: Select “exactly” to target users who installed a specific number of days ago Note that 1 day ago is yesterday as of the day the campaign is being evaluated, 2 days ago is the day before yesterday. (Note: Flurry evaluates the full day, midnight to midnight, in the Pacific time zone when filtering for a full day.) This option is ideal for the New User Retention campaign or ongoing (daily, weekly, monthly) promotional campaigns, because Flurry will always evaluate relative to the current day during the campaign.
  • within the last N Days: Select “within the last” to target users who installed your app between a certain number of days ago and the current day as of the time the report is run.
  • during specific time period: Select “during specific time period” to target users who first installed your app within a specific date range.

Activity Level

To narrow your Targeting by user Activity, select the Activity Level filter:

IMG7

You can use the Activity Level filter to target by

  • Average Session Count within a given time period

    • Average Session Count can be used to target your light, medium or heavy users, specifying:

      • At least the specified session average
      • Not more than the specified session average
    • Time period options are within the last N days and during specific time period

  • Total Session Count within a given time period

    • Total Session Count can be used to target users based on the total number of sessions, specifying one of the following:

      • At least the number of sessions specified
      • Exactly the number of sessions specified
      • Not more than the number of sessions specified
    • Time period options are within the last N days, exactly N days ago, during specific time period and across all time.

You can specify more than one activity level filter for improved targeting granularity by using the “+Add Another” button. When you add another activity level predicate, you may choose whether All of the conditions must be met or Any of the conditions must be met:

  • If you choose All & True, then each condition you specify must be True for a given user to fall within the Targeting conditions
  • If you choose Any & True, then at least one condition you specify must be True for a given user to fall within the Targeting conditions
  • If you choose All & False, then each condition you specify must be False for a given user to fall within the Targeting conditions
  • If you choose Any & False, then at least one condition you specify must be False for a given user to fall within the Targeting conditions

Activity Level Example #1 - Average sessions - Heavy users

Target heavy users defined as users averaging at least 2 sessions per day over the last week:

IMG8

Activity Level Example #2 - Average sessions - Light users

Target light users defined as users averaging not more than 3 sessions per week over the last 4 weeks:

IMG9

Activity Level Example #3 - Total sessions

Target users who visited the app at least 20 times in the last 2 weeks. IMG10

Activity Level Example #4 - Total sessions - Lapsed users

IMG11

Activity Level Example #5 - Multiple conditions - All

IMG12

Activity Level Example #5 - Multiple conditions - Any

IMG13

Event History Level

To narrow your Targeting by user Events or Event Parameters, select the Event History filter:

IMG14

When targeting by Event, you select your triggering criteria and time frame.

  • Options for triggering criteria are:

    • At least N times
    • Exactly N times
    • Not more than N times
  • Options for time frame are:

    • Time period options are within the last N days, exactly N days ago, during specific time period and across all time.

You can also choose to target by a specific Event Parameter:

  • First select the Event

  • By default, Event Parameter will show “Any Parameter.” If the event you selected has been instrumented with Parameters, you may use the dropdown to select a specific Parameter.

    • After you select the parameter, you will see that “With Any Value” has been selected for the Parameter. You can toggle to “With Values” and then select the parameter values you want to target.

You can specify more than one event history condition for improved targeting granularity by using the “+Add Another” button. When you add another activity level predicate, you may choose whether All of the conditions must be met or Any of the conditions must be met:

  • If you choose All & True, then each condition you specify must be True for a given user to fall within the Targeting conditions
  • If you choose Any & True, then at least one condition you specify must be True for a given user to fall within the Targeting conditions
  • If you choose All & False, then each condition you specify must be False for a given user to fall within the Targeting conditions
  • If you choose Any & False, then at least one condition you specify must be False for a given user to fall within the Targeting conditions

Event History Example #1

IMG15

Event History Example #2 - Multiple Events

IMG16———–

Event History Example #3 - Parameters

IMG17

Push Campaign

To narrow your Targeting by prior Push Campaigns select the Push Campaign filter:

IMG18

Start by searching for the Campaign you want to target by. Options for targeting are:

  • Sent
  • Not Sent
  • Sent but Unopened
  • Opened

You can choose to target by more than one campaign by selecting “+Add Another.”

  • Select “Any” to target to users who meet one or more of the selected Push Campaign conditions
  • Select “All” to target to users who meet all of the Push Campaign conditions

Device Model

To narrow your Targeting by Device, select the Device Model filter. Use search and select to select one or more Device Models:

IMG19

OS Version

To narrow your Targeting by Operating System, select the OS Version filter. Use search and select to select one or more Operating Systems:

IMG20

App Version

To narrow your Targeting by version, select the App Version filter. Use search and select to select one or more App Versions:

IMG21