Campaign Types

Choose the campaign type that best suits the goal of your campaign. There are three campaign types.

Scheduled
  1. Promotional: Send one-time, daily, weekly, or as-it-happens push notifications to drive engagement with new features, events, contests or other app content.
Triggered
  1. New User Retention: Convert new users to active users and increase overall retention.
 
  1. Event Driven: Re-engage and convert users following a specific event or behavior within the app.

The Promotional campaign type is used for scheduled Push notifications. New User Retention campaigns are triggered based on the Install and any other selected Targeting criteria. Event Driven campaigns are triggered based on Event triggers and any other selected Targeting criteria.

This video walks you through the Campaign Types: