How does Flurry UAA track installs?

Flurry UAA generates a unique URL for each acquisition campaign you run, whether it is run on a traditional ad network (e.g. Flurry, Millennial) or another medium (e.g. mobile website, email). When you place this URL in your campaign and the end user clicks on the ad, they are directed to the install location (e.g. App Store) through the UAA servers. This allows us to attribute the install.

Can I append custom variables / parameters to the tracking URL?

Yes, you can add custom variables to the end of the tracking URL. If we are sending callbacks to the ad network, these variables will be included in the callback URL. Outside of the network callback, however, we currently do not have any other way for you to extract this information. This data will be made further available when we develop the ability to provide callbacks to the advertiser.

What device identifiers do you use to do the attribution?

We use a number of identifiers, depending on what we receive from the network / source. If a unique device ID such as the IDFA or the Google Advertising ID is appended to the click URL, we will use that to do the attribution. Otherwise, we will use a number of device identifiers including the IP Address, timestamp, etc.

UAA currently supports the following IDs: IDFA, IDFV, Google Advertising ID, Android ID and an Android Referrer Tag.

What is your attribution window?

For campaigns where we receive a unique device identifier, we use a 72 hour attribution window, and the last click wins. For campaigns where we do not receive a unique identifier and instead use algorithmic attribution, we use a 48 hour attribution window, and the last click wins. This is to ensure a high level of accuracy on the attribution.

How much does Flurry UAA cost to use?

There is no charge for Flurry User Acquisition Analytics.

Can Flurry UAA be used without Flurry SDK integration?

No. Flurry UAA requires the integration of the Flurry SDK to track user acquisition campaigns.

Can Flurry UAA be used to track non-user acquisition campaigns?

No. At this time, UAA only tracks install campaigns. Note that it also cannot be used to track app update campaigns.

Will Flurry UAA send a callback to a network? Which ones?

Flurry UAA can send a callback to a number of networks when the first launch of an app installation occurs and the data is received and confirmed by Flurry’s systems. These networks are listed under “Global Channels” in the Channel drop-down menu when creating a campaign. When you select one of these networks, you will see a small checkbox that allows you to enable callbacks to them.

We are frequently adding networks with whom we have fully integrated and can provide callbacks to. If you would like your preferred ad network to receive callbacks but do not see them listed under “Global Channels,” please send us an email and we can look into the integration process.

You can review the list of active integrated networks.

Will Flurry UAA send callbacks to the advertiser / agency?

Currently, no. We are still building out this capability. Please check back for an update on its availability.

What data does Flurry UAA provide in the callback?

Whatever is sent to UAA on the click URL as a parameter, UAA will send back to the attributed network with an indication of conversion. UAA cannot send any information that is not sent to us on the query string of the click.

Can I create / view more than one custom quality metric?

Currently the dashboard displays one custom quality metric per campaign, and three standard quality metrics (e.g. 7-day retention). However, using the auto-generated segments that are created for each campaign and channel, you can go back into the Analytics for your application and filter any of the data by a campaign. This allows numerous ways to evaluate the quality of your installs.