Analytics FAQ for Flurry

How is Flurry different from other analytics solutions?

At a high level, Flurry Analytics is differentiated by the size and scale of the data we collect, the fact that our solution is built and optimized for mobile (not for web), and by the ease of implementation of our free SDK.

Here are some of the specific metrics and features that we believe make Flurry Analytics a unique solution:

  • Crash Analytics 2.0: Flurry offers crash and error analysis as part of the Flurry Analytics solution. You can delve into crashes by device type, app version, firmware, etc. down to the stack trace level.

  • Real-Time Metrics: provide you with real-time data on how your app may be impacted by user updates, user acquisitions, or enhancements.

  • Demographic estimates: Flurry provides accurate estimates of your users’ age and gender. You can use this to segment your users and understand the in-app activity of each group to optimize your app.

  • Full Flurry Suite: The Flurry SDK includes not just Flurry Analytics but also our advertising and ad monetization solutions. The deep link between our products enables us to be an end-to-end partner for your mobile business.

  • Revenue Analytics: within Flurry allows you to track your In App Purchase (IAP) Revenue from transactions that occur within your iOS app or Android app in order to determine if your app is producing revenue from in app purchases at the levels you expect.

  • Flurry Explorer: Use Explorer as an ad hoc query tool to ask questions of your app data that are entirely unique to your app and get answers within seconds. In so doing, you can test and validate different hypotheses about in-app behavior on the fly.

  • The Analytics Reporting API enables you to export your data, based on standard formats such as CSV and JSON, allowing you to integrate it into web dashboards, data warehouses and any other system you might use for managing your business.

  • Cost: Flurry Analytics is completely free, with no data limits.

  • Implementation: Get started in 5 minutes with 2 lines of code to access all usage metrics, demographic info and User Acquisition Analytics. Advanced implementations with Event tagging takes days, not weeks or months.

I don’t understand how you define or calculate one of your metrics. How can I get more information on this?

Please refer to the Lexicon for further details on all of the metrics and data we provide.

How many users have downloaded my app?

Flurry tracks the metric “New Devices”, which does not represent the number of devices that have downloaded your app, but the number of devices that have launched your app for the first time. The important difference is that if a user downloads the app but never launches it, Flurry does not report them as a “New Device” New Devices can be found primarily on the Usage Dashboard.

Why are my New Users different than the Downloads reported from iTunes?

Flurry counts New Users according to the first time an application has been run on a given device. There are several reasons this value can be different than iTunes downloads numbers, including:

  • Users may download the app, but not run it.

  • Users may download the app, but run it on a different day. (Flurry counts days by US Pacific time, Apple’s varies by region)

  • Users may download the app, but only run it when they don’t have network access.

  • Users with jailbroken phones may get the app from a different source, then run it. (For example, a pirated copy of an app)

  • Users with jailbroken phones may have analytics disabled.

  • Users may download the app once, but run it on multiple devices. (For example, if they get a new phone, but link it with an existing iTunes account)

  • Users may download the app multiple times, but run it on the same device. (For example, if a phone gets linked to a different iTunes account)

  • If multiple apps use the same API key, counts for both will be reported together, thus showing a higher number than either of the apps alone.

  • Flurry doesn’t track installs, but “first app launches”, the users who install but never open the app are not counted.

New Devices, Active Devices

New devices are devices that launch your app for the first time. Active devices are any device that has a session with your app in the given time frame. The active devices on a given day are the sum of new devices for that day, and older devices who return.

Can you provide information on jailbroken or pirated devices?

No, we do not collect or report on this information.

What happens if a user uses my application while they are offline? Will you still get that data?

Yes, Flurry will receive a user’s offline session information the next time they open the application and are online. At the point they will transmit that information to us. The data will be stored locally on the user’s device until it is sent to us.

Flurry will update metrics with this new session information. This is a key reason why historical numbers will fluctuate.

Can I tell if a customer deletes my application from their phone?

No, Flurry does not track when a user deletes your application. We receive data based on sessions so we have no way of knowing if an application is deleted or is simply not being used.

What is an API key? Where do I find my app’s API key within the Flurry portal?

An API key is a unique ID generated when a project is created in the Flurry portal. Including the app’s API key during the SDK integration process is necessary for Flurry to receive data.

An app’s API key can be found after selecting “Admin” tab and then “Manage / Apps” on the left hand navigation within the Flurry portal. All you apps are listed. The information about each app provided is: the API key, last reported app version, the highest version of the Flurry SDK used and the reported number of Flurry sessions for that app version.

Does Flurry offer any APIs? How do I access them? And what is my app’s API access code?

Flurry offers two APIs. Information about what they are and how to access them can be found here:

Error “There was an issue retrieving the metrics for display”.

This could be an issue with your account permissions. Please reach out to the admin of your company account and have them make sure you have permissions enabled for Analytics.

How much does Flurry Analytics cost?

There is no charge for Flurry Analytics.

I’ve looked through all the relevant areas of the Support Center and read the FAQ, but I still have questions.

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