Flurry provides information on the age and gender of your users, whether you actively ask them for this data or not. When combined with the behavioral and geographic data Flurry provides, you’ll have a powerful understanding of your app audience.

If you collect age and demographic data about your users, the Flurry SDK allows you to report this information into our system for you to view and use in combination with the other data we display. Collecting this information is the best way to gain this view into your users. However, if you do not gather age and gender data, you can leverage the power for this demographic insight.

Audience Overview Dashboard