Data Analytics & Usage

To take advantage of Flurry Analytics reporting, you may wish to explore these tools and capabilities, depending on the type of reporting, analysis or tracking tasks you want to perform.

Reporting & Analysis Tools

Data Analytics Usage
Audience Interests Reporting Use Audience Interests to focus on your app user base by categories, personas, age gender, and geography.
Benchmark Reporting Flurry leverages its vast amount of data to provide useful benchmarks for its customers. See how your app performance compares against category benchmarks on select metrics.
Cohorts Analysis Create cohorts of users and analyze how they vary in usage and behavior. Identify your most engaged and valuable users. Use the new Flurry analytics Explorer tool to perform cohorts analysis.
Conversion Tracking Track how well you convert users from free-to-paid applications or cross-sell within your portfolio. Use metrics to track cross-age usage.
Crash Analysis Use crash analysis to track when a crash or error was first reported, the latest version of the app where the crash or error occurred, and the number of users who experienced the crash or error.
Event Reporting Use event reporting to understand all of the specific in-app activities of your users - e.g. Song Played, Article Read, or Level Completed. Flurry provides information on how often an Event occurs, how many unique users trigger an Event, and more.
Funnel Analysis `__ Use Funnels to track users as they execute a defined set of steps, allowing you to see how many of the users that started a given process completed it. For those that did not complete the process, funnels show you at which step they exited. Use the new Flurry analytics Explorer tool to perform funnel analysis.
Restricted Set Reporting A restricted version of Flurry’s Analytics product entails certain key differences from the complete version of the Analytics product. It restricts the use of device identifiers to only provide analytics for your particular application.
Segments Analysis Segments allow you to analyze how different groups of your application users vary in their usage and behavior. Use the new Flurry analytics Explorer tool to perform cohorts analysis.
Sessions Reporting A session is one use of the application by an end user. This typically begins when the application is launched and ends when the application is terminated. Depending on the platform, the Flurry SDK may allow you to specify when a session starts and stops, in which case the definition can vary depending on your implementation. Note that the definition of session does not depend on how many screens are viewed in the application or how long the application is used. If a user has a session with your application while they are offline, the data will be stored locally on the device and sent to Flurry the next time the user opens the app and is online, so you will not lose that data.
User Acquisition Reporting Flurry User Acquisition Analytics (UAA) is a channel tracking solution that can track all of the install campaigns you are running across different channels (e.g. ad networks, mobile web, email) and help you understand the quality of users being acquired.
User Paths Reporting Use user paths reporting to see how users navigate through your app based on the custom Events they are triggering. This data is automatically calculated for you and can provide valuable insights as to whether there are any bottlenecks or unexpected pathways occurring in your app.
User Retention Reporting A recent user is defined as a user who has had at least one session with your app in the past seven days (from today’s date). This metric is valuable in helping understand if you are retaining your users over time and continuing to keep them engaged. It can also help identify whether feature changes or version upgrades of your app are helping increase user stickiness.
Version Adoption Tracking Track which versions of your apps are currently in use and how usage evolves over time as users upgrade.