Analysis Types & Definitions

To better understand how you can take advantage of Flurry Analytics reporting, you may wish to review these analysis types and how they’re defined.

Types & Definitions

Types Definition
Active Users An active user is defined as a user who has had at least one session with your app during a given time period (days, weeks, months). If a user launches more than one session during a given period, they will only be counted once.
Carriers Flurry provides data on the number of sessions generated by your users by carrier. Note that this data is not available for all sessions or on all platforms.
Demographics: Age and Gender See how your users break down along the lines of age and gender. If you provide this information to Flurry, we will report it back to you. If you don’t gather this information from your users, we have built smart algorithms to provide you estimates on these dimensions.
Devices Flurry provides data on the number of sessions generated by device type. Note that the data we receive comes from the manufacturer of the device and is not available on all device types.
Firmware Versions Flurry provides data on the number of sessions generated by firmware. Note that the data is not available on all platforms.
Frequency of Use Frequency of use is a measure of how many sessions unique users had over a given period of time. Frequency is tracked on an individual user basis so aggregated metrics represent actual averages and not estimates.
Geographic Usage Total Sessions, Average Active Users Per Day, Total New Users, Median Session Length and Percent Users Retained broken down by geographic area of use.
Interests Category Measure your end users’ interests across your apps and against category interest indices. Learn more at Interests Category.
Language Metrics Language metrics enable you to view the number of new users, sessions, active users, and retained users by the languages your users’ devices are set to. Drill down further to understand which countries these users are from.
New Users A new user is a user who has just started using your application. Users are identified by their unique device IDs (which vary by platform). We recognize someone as a new user when they first launch your application. If a user has downloaded but not ever launched your app, they will not be counted. If a user deletes and re-installs your app to the same device or upgrades to a new version, they will not be re-counted. If a user obtains a new device and downloads your application to that device, they will be counted again as a new user.
Session Length The length of time between the start application event and the end application event which can vary by platform. There are some circumstances, including application crashes, where no end time can be recorded and hence the session length is unknown. Those instances are not included in our average and median session length calculation. The length of the session can vary based on how you integrate the SDK into your app if you do not follow the recommended practices.