App Tracking Transparency

Apple has changed its policies beginning with iOS 14. Apple’s App Tracking Transparency framework impacts how developers can collect and share end user data.

Using Flurry Analytics

Please note that Flurry Analytics is unaffected by Apple’s App Tracking Transparency framework changes and you can continue to use the service without any issues before and after iOS 14 is released.

Managing Privacy with Your End Users

With iOS 14, you have the choice to offer your end users the option to opt-in to tracking as defined by Apple.

Two key elements of the App Tracking Transparency (ATT) framework include:

  • Tracking Opt-in Authorization: If your app collects data about end users and shares that data with other companies, you must present an authorization prompt. Note that Apple indicated that first party analytics providers are not subject to the same opt-in. Invoking the opt-in prompt in iOS 14 is completely up to you. You decide when to prompt for authorization - or even whether you invoke the prompt at all. Your analytics from Flurry won’t be impacted by whether you display the prompt for opt-in authorization.

  • App Store Disclosure: Apps will now be required to indicate upon submission and on the app’s product page in the app store what data the apps collect, and what data is collected by the apps partners.

Flurry Support

Flurry iOS SDK 11.0.0 will automatically collect the tracking consent option selected by your users. Users may be in one of four states:

  1. Authorized

  2. Denied

  3. Not Determined

  4. Restricted

Note that unless tracking is Authorized, the IDFA will be all zeroes. Flurry provides analytics reporting on all of your users regardless of opt-in state. Flurry does not rely on IDFA to provide analytics and the Flurry analytics use case is not subject to the App Tracking Transparency policy.